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tags: Advisor
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# MPA

Prepared for Casey @ MPA

## Background

**Sydney Lai** is an engineer and liquidity designer in both Web2 & Web3, providing technical and fundraising support to developers and founders.

2013 - Asset management at global bank
2014 - Partnerships at $10M gaming/VR fund
2016 - Partnerships at gaming platform
2018 - Token sales at ConsenSys
2020 - Raised private equity fund
Various - Funds, Treasury DAOs, Syndicates

Past Engagements: Polkadot, 0x, The Graph, MetaCartel, ConsenSys, Filecoin, etc

Vitalik Buterin, Andrew Yang, Snoop Dogg, Pussy Riot, MetaKoven (bought $69M NFT), etc.

Deliverables Anonymized:
- Delivered leading strategy on developer outreach to a community of 300,000 devs
- Launched twitter meme campaign for niche DAO that fundraised $38K in $1-$5 micro user donations in 2 months for web3 project grants
- Built 5 partnership funnels, grew active members to 25K within first 3mo through strategic engagements
- Launched 3 global community programs
- Improved awareness metrics by 466%, increased engagement by 283%
- Raised $1.5M liquidity pool in 7 days (linked to prominent DAO in ETH ecosystem)
- Raised $41M in token sales across 7 teams
- Raised and managed 3 DAO grants programs

## Role

Advisor at MPA

Contribution: Navigating DAOs

1. Funnel for integration partnerships
2. Token usage retention
3. Token treasury management
4. Streamline fundraising operations for Private / Series A

Collaboration request open for discussion.

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## Background
Manage, comercialize and lend out land
Different tech around P2E, increase

have not specifically started on community, release seed round and fundraising

No money from US investor
DAO in a Swiss Foundation, BVI

## Objectives
Operate as a DAO - how far down sooner/later? Bigger decision may still be by founding team
DAO members easier decisions

How do we manage DAO governance, DAO tooling, power with different companies and BD opporunities
- example land acquisitions

## Goals

$0.03 @ token raise
$1M ask for Seed at DL C corp, move to Swiss entity
Token retention

## Scope
close the next few rounds
Swiss foundation set-up
Assess quality community participants, people who care
If you want to be in this DAO, if you want to contribute

Identify community/quality parcipants who are commited to the metaverse

## Milestones/Timeline
March - April token event
Demo at the end of the month Jan

## Future Considerations
Looking for someone on CMO/marketing
Looking for future intros to fundraising
Setting up pre-market landsales/deals within the Metaverse, buy at the primary market not the secondary market, OTC

## Out of Scope

## Project Exit

## Key Stakeholders
Tech team full-time now

Investors are highest quality and actual builders in teh metaverse

Looking for MetaCartel, DAOHaus ecosystem, etc

## Constraints/Assumptions/Risks/Dependencies

Constraints
Twitter engagement, token raise narrative, raise timeline, 20M in token raise, DAO raise

Quality control investors, the builder side, active community
Strucutre intro to MetaCartel/DAOHaus/Community builders

Long Term - needs CMO and CFO, the financials will need to take tabs on this, deal flow, invoices, need treasury manager.

## Deliverables

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Migration:

technical tooling hasn't pivoted that hard
what does the branding look like, metaverse profile, building out those tools
what does that long-term UA strategy look like
target sandbox users and prove the worth

it's similar to Credit Karma

1. Restructuring the token model for User Profile
2. Treasury management
3. Stream process of integration partners, protocol, hiring
4. Private Round is $6M, on top of $4M Seed, token sale june/july, NFX intro
5. Revisit follow-on

Pain-point: YGG/Investors and original crew what to do with exiting land plays to be relevant back go the OG investors who invested in the land theory, bc now they are doing user profiles

deliverables:
next steps

Hey Matt and Casey,

Thanks for taking the time to sit-down and go through the latest pivot in MPA and what new milestones I would contribute to as an Advisor. I take Advisorship very proactively and strategic as ultimately I want to ensure that the team and founders are able to alleviate any bandwidth constraints and execute.

Moving forward here is the following
1. Restructuring the token model for User Profile
2. Treasury management
3. Stream process of integration partners, protocol, hiring
4. Private Round is $6M, on top of $4M Seed, token sale june/july, NFX intro