--- tags: SuperLayer --- # SuperLayer Grants Design V1 --- **Superlayer is looking for:** - acquisition of grantees - retention of grantees - grants management, coordination and distribution :::danger Ask: "How do we manage, coordinate and distribute grants?" ::: --- ## Deliverables: I. Infrastructure for Economic Distribution II. Pipeline to acquire, engage and retain grantees **Engagement** | Goal | Metric | | ----------------- |:----------------------- | | Community satisfaction through community experiences| Establish customer lifetime value (CLV) | | Funnel through a pipeline | Conversion Rate %| | Retention | Net promoter score | ### Deliverable I 1. Infrastructure for Economic Distribution 2. Structure and scale infrastructure 3. Timeline to launch 4. Participation Incentives Example Tooling: [Notion](https://www.notion.so/) [Discourse](https://www.discourse.org/) [Request Network](https://request.network/en/) ### Deliverable II ## How do we get there? - Incentivize grantee activation and retention - Moving them along the "commitment curve" and into the center - identify and collect all the partcipants who have attended "hook" workshops ``` Hook Workshops: "How to build or fund social tokens" ``` ![](https://i.imgur.com/D9YeZab.png) Move Creators from Passive members into Active Members --- **Timeline:** **Kick-off: TBD 2021** Week 1: Onboarding and Initial Strategy Assessment SuperLayer shares relevant information for Sydney to map out proposal Consistent communication for any additional, missing, and follow-up information Week 2: Incentive Creation vertically for grantees Drafting grantee acquisition proposal Outreach to internal customers to approve or counter strategic direction Week 4: Create logistics, grant distribution Managing existing and building net-new assets and programming Collaborating with the marketing team on a shared message Week 6: Outreach to current Lead community members Distributing bandwidth constraints Delegating program owners Week 8: Onboarding roles with objectives and metrics Scheduling deliverables and assigning points-of-contact Fixing and preventing churn in the user journey Week 12: Launch logistics and announcements Directing grants distribution channels to orbit ### Next Steps - set up call to iterate on deliverables, expectations and timeline