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tags: Projects
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# Crossmint DevRel - Submitted

@sydneylai

# 💁‍♀️ Summary

Crossmint wants to increase the volume of developer adoption.

### Pain
Crossmint has two pain-points in regards to DevRel:

A. What is Crossmint's Developer Journey?
B. What is Crossmint's broken developer funnel look like?

### Context

This exercise showcases 3 solutions to improve on existing workflow. These suggestions is designed to not require a significant overhall but to improve on existing data.

# 👩‍🎤 Users
User story format: As a `user persona`, I want `goal` so that `some reason`.

**User 1: Venture-backed company**
"As a company, we are launching an NFT project, I need a suite of tools that will allow our team to do this in a compliant and manage this NFT scope from start to finish.

**User 2: Solo NFT Developer**
"I am building an NFT project, and I need a tool that will allow me to do that seamlessly and easy "

# 👩‍💻 Implementation

## Features
1. Clear Developer Journey Flow
2. Client Case Studies
3. SDK Template Library

### Specs

1. Reorganize and prioritize SDK guides
2. Change CTA button

### Mocks / Design
Crossmint's current developer journey and drop-off:
**Entice** - Of the avg 270K monthly visitors; ~80% of traffic is Outbound and ~20% is Inbound
**Enter** - 74% of users navigate the Crossmint site via a mobile experience
**Engage** - The main way for visitors to engage is through the Developer Console and the Developer Docs
**Exit** - Developers bounce due to an unclear developer journey and list of SDK documentations
**Extend** - A way to reengage developers is providing a clear path with searchable case studies and templates to contextualize a solution for the developers' needs.

**1. Developer Journey**


As 74% of Crossmint's traffic comes from mobile, the CTA will lead the developer to a questionaire of the developer's NFT project needs, and then lead them to a suggested get started SDKs and NFT builder template

Implementation: an Embeded Typeform has a decision tree that provides results based on user-journey

**2. Client Case study**


18% of Crossmint's traffic comes from Magic Eden
Provide a Magic Eden customer case study to help the visiting developer *contextualize* how the Crossmint tool is being used.

**3. NFT Get Started Templates**

*(cc: Shopify's Get Started Templates)*

Taking a note from Shopify's playbook, by providing themed templates will provide the developers a clear journey to get started. This will limited a drop-off after the sign-up phase.

Onboarding Shopify's existing clients by providing a [Crossmint x Shopify integration solution](https://www.shopify.com/payment-gateways/united-states) is a way for funnel adoption

# 🙆‍♀️ Release Criteria

### Metrics

List all metrics you're tracking and the desired value/trend for each metric

### Criteria

- [ ] **Functionality**
- [ ] provide developer with needed SDK by filtering out of list of SDKs
- [ ] **Usability**
- [ ] % of completion from journey start to sign-up
- [ ] **Performance**
- [ ] reduce bounce rate to 45%
- [ ] increase organic search rate to 30%

### Test plan

*After prioritization of existing developer content:*

1. Will test V1 DevRel through Crossmint's existing Discord users
2. Will request $2K ad budget to test V2 DevlRel for net-new devs
3. V3 will be published on Crossmint site and new user journey / developer funnel will be implemented

# 🙅‍♀️ Out of Scope

SDK Template Library will go into production after implementing the developer user flow and customer case studies

# 🤦‍♀️ Risks

List any risks and potential mitigation

# 🤷‍♀️ Open Questions

- Who on the Crossmint team is behind UX research?
- Any tools used for website analytics or user journeys? (Heap.io, etc)

## Appendicies