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# Kickstarting augmented reality (AR) exploration within Nouns ecosystem.

**Kickstarting augmented reality (AR) exploration within the Nouns community with these two World AR experiences. If this pilot project successful, our team will continue to explore more AR applications in the future, creating experiences that can be used by community members of NounsDAO and amplifying the Nouns brand and its associated props projects. For this, we are requesting a budget of 3 ETH, with an additional 1 ETH to encourage the community to use and share the AR experience within the rounds.wtf channel**
**Total 4 ETH**

# AR Introduction
### Understanding Augmented Reality (AR)
Augmented reality (AR) enhances our perception of the real world by overlaying digital object onto physical environments through devices like smartphones or head-mounted displays. Initially, AR simply added digital products into the physical realm. However, due to rapid advancements by tech giants such as Meta, Snapchat, Google, Apple, and Niantic, AR has evolved significantly. Today, AR is not just about displaying digital content; it offers interactive experiences that seamlessly blend with the environment. This technology serves as a powerful design tool that can solve various problems, providing innovative solutions and transforming how we interact with the world around us.

### Why Augmented Reality?:

- Unlike traditional media, where experiences are static and passive (watch only), AR content offers immersive and personalize experiences. every time user make / share content with World AR is always different experiences, ensure the freshness and keeping the content relevant.
- AR experiences simplify the process for community members to advocating nouns project. By providing easy-to use tools and interactive content, AR pushing individuals to actively promote the project in creative and cool ways.
- AR experiences is much more suitable for community-based project like nouns, because they tap into the power of the community. Unlike Web2 brands that push messages from the top down. Single-source marketing can feel impersonal and discouraging users from engaging and sharing. in other way, community-based AR can make more excitement, because users trust the project and naturally advocate for the brand and willing to share the AR experiences.

### The Rise of Social AR
Previously, developing and accessing augmented reality (AR) experiences was rarely accessible due to the effort required. Developers had to build standalone apps, investing significant time and resources, which limited AR's reach. Users had to install new apps or open external links, creating barriers to entry. **However, with AR integrated into social media platforms like Snapchat, Meta and Tikok, AR is now easily accessible and widely used.** This shift leverages existing platforms, reducing development costs and time, and allows users to access AR experiences seamlessly, increasing engagement and sharing.

*Building on the accessibility and widespread adoption of Social AR through platforms like Snapchat, Meta and Tiktok. here's our vision for the AR experiences we plan to develop:*

# AR Concept 1 (World Tracking): Giant nouns surrounding the user.

## [Video Demo AR Experience AR 1 <Click Here>](https://www.youtube.com/shorts/uHlJQFjvzsc)

(The current iteration is a prototype and subject to further development)

Users will find themselves surrounded by towering Nouns emerging from a distance. Some of these giant Nouns will approach the user, while others will animate individually, perhaps dancing or engaging in playful antics. To convey a sense of scale and distance, we'll utilize sky segmentation ML, which will make the 3D models appear as towering giants in the distance.


Drawing inspiration from the titans in "Sengoku no Kyoujin" (Attack on Titans - The Rumbling),


 Some features that will be added: 
- Character Personalization: Some characters will now use actual Nouns builder pfp instead of randomly generated ones.
- Enhanced Interactivity: Users will have the ability to tap on characters to trigger some reactions
- Expanded Noun Selection: Currently, we've only utilized about 30% of the size limit. We plan to incorporate an additional 20-30 nouns into the experience.
- animation will be more diverse and not too repetitive
- AR VFX

# AR Concept 2 (World Mesh): Enter the world of nouns

## [Video Demo AR Experience AR 2 <Click Here>](https://www.youtube.com/shorts/xTyeuMSyvKo)

The current iteration is a prototype and subject to further development.
but for testing purpose it can be test here:
https://www.snapchat.com/unlock/?type=SNAPCODE&uuid=f0416812a8f746c483d26056341d2499&metadata=01

---

The concept aims to metamorphose our reality into a realm of nouns, this AR effect brings forth Nouns head's traits into the physical world, enhancing our surroundings with an array of diverse traits that spontaneously appear to adorn and enrich the environment.[Test via snapchat here](https://www.snapchat.com/unlock/?type=SNAPCODE&uuid=f0416812a8f746c483d26056341d2499&metadata=01)


# Distribution

### Platform

For these two experiences, we've selected **Snap AR** as our platform of choice. Snapchat's advanced technology and rich features make it an ideal environment for creating immersive AR content. Moreover, the recent update to access experiences using only a web link enhances accessibility for users without installing Snapchat, this feature called **[Camera Kit](https://docs.snap.com/camera-kit/home)**, and also can be use with google chrome extension.

However, we're also **open to exploring other than social AR platforms** in future developments. Each platform offers unique features; for instance, Google plans to integrate AR into Google Maps this year. Additionally, we can also explore opportunities with platforms like Niantic, which supports geolocation features, ideal for experiences like scavenger hunts, akin to Pokémon GO.

### Distribution across community

The success of this AR experience also relies on community participation. To ensure widespread accessibility among all community members, we aim to provide seamless access to this new project without requiring them to navigate through new channels / social media.

Our strategy involves creating an **announcement channel within our Discord** server. We will then collaborate with other subDAOs and other projects **to have this channel featured and followed,** establishing dedicated sections for AR updates. With the support of other project admins and leads, we aim to foster engagement and participation across the community.

# Kickstarting the Experience

AR has immense potential for **spreading virality** and making a lasting impression. However, to kickstart a chain reaction and amplify the spread of these experiences, I **propose initiating a small contest within the rounds.wtf (Farcaster)**. Participants will be incentivized to share their experiences through the rounds channel or X. This rounds session will be easy to participate in, allowing non-technical persons to also join. With this low entry barrier, we expect more participants to join and engage to share their AR experiences.

*The incentive for the winners with pool of 0,5 ETH x 2 rounds, totaling 1 ETH for 2 rounds.*

# Whats next? (a case study, what we can achieve with AR)

Our plan is to continuously develop and explore cutting-edge AR experiences, integrating Nouns into our creations. We believe AR can now serve as more than just a marketing gimmick. With rapid advancements from major tech companies, AR can be utilized as a design tool that enhances and supports the Nouns ecosystem and its brand. Amplified by the support of community participation, we believe the impact of AR will be massive.

If this proposal is approved, **we will persist in exploring AR applications using a retroactive funding model**. which means we complete some projects first and then request funding from the DAO afterwards. This approach allows us to demonstrate tangible results and ensures that funds are well-allocated based on proven success and impact. As an estimate, the budget for each AR experience will range from 1 ETH to 4 ETH (4,000 - 16,000 USD((on 06-2024)) depends of complexity.

***This is an example how we can utilize AR in various creative ways:***


### [John Hamon x Nouns (Props 126)](https://nouns.wtf/vote/126), Demo video on X can be seen [here](https://x.com/mmsolig/status/1788131329458241876)
John Hamon and his team successfully launched a remarkable campaign, creating a dynamic collaboration between Nouns and John Hamon as an artist. Paris served as a fantastic backdrop for promoting Nouns, with John's posters adorning the streets and sparking curiosity about Nouns. This project not only generated significant buzz in the web3 space but also captured the attention of Parisians.

**Here's how augmented reality can further enhance this project**: With AR, community members can also spread John Hamon's poster in their own environments or landmarks and share it on social media only using phone. By using AR platforms like Snapchat or a simple web link, users can point their cameras at a wall or the ground, tap the screen and the John Hamon poster, complete with randomized Noggle colors will appear, record it, and have the video on any socials. This interactive AR feature allows for widespread and engaging promotion, with additional *rounds.wtf* allocation, the reach will be massive.


Here's [the experiences link](https://www.snapchat.com/unlock/?type=SNAPCODE&uuid=b8c095de232c41f08b03d64087cc33a8&metadata=01)

This experience is live, and can be use here:
https://www.snapchat.com/unlock/?type=SNAPCODE&uuid=b8c095de232c41f08b03d64087cc33a8&metadata=01
Platform : Snap AR | World Mesh

### Gamifying artwork from the Nounish 'Three Artist' series can create engaging, interactive experiences that make the art more immersive and fun. Demo video on X can be seen [here](https://x.com/mmsolig/status/1792381190340813260)

Demo Only
Check it [HERE](https://x.com/mmsolig/status/1792381190340813260_)
Platform: Meta Spark / Instagram | Gamification / Head Tracking
Check the video on X [HERE](https://x.com/mmsolig/status/1792381190340813260)

### Full-Body size Nouns as seen in *Shark, Pickle and Cone* documentaries that mirroring the movement of the user. ([Check demo video on X here)](https://x.com/mmsolig/status/1795759662584996231)

This full-body tracking technology can be utilized in numerous ways, from just goofing around, enriching your content, to dancing companion and many more, **user can decide that their own body will be appears or hidden**, using Machine Learning feature that allow 'erase' user.

Great thing about publishing AR is sometime we just amazed how user creatively exploring this experience with their own unique ideas. But most importantly, it definitely can be leveraged to promote the documentary of *Shark Pickle and Cone* itself, enhancing engagement and curiousity about nounsDAO in general.

Demo only (for now)
Platform: Snap AR | Full Body Tracking

### Developing 3D Printed AR try-on fashion from [Props 26](https://nouns.wtf/vote/26)

Danit's 3D Printed Fashion collection from Props 26, has captured considerable attention in the fashion, tech, and design sectors for its innovative and stylish designs. Yet, despite its acclaim, and designed for creative and innovative expression. There's a desire among users to try these designs themselves, to see how they look on their own bodies or simply to admire them in a mirror.

AR technology presents an opportunity to enhance this project further. While the 3d printed garment / may be expensive to produce and difficult to fit, AR fashion allows users to virtually try on these designs using just a camera or a large screen. This accessibility means that anyone from around the world can now experience the 3d printed fashion, potentially sharing their interactions on social media platforms, thereby amplifying the narrative surrounding Nouns and innovative fashion endeavors by Danit.

Although it's feasible to create AR Try on fashion experiences with conventional garments,
the intricacies of 3D printed fashion necessitate thorough research.
These garments often boast complex and multidimensional designs,
posing challenges for optimization in AR applications where file size reduction is crucial.
- **Example of my AR Digital fashion is** [here](https://x.com/mmsolig/status/1638840297005416448) and [here](https://x.com/mmsolig/status/1623363003918979072) on X
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### Geospatial / Geolocation / Location based AR

Geolocation AR leverages the user's geographic location to deliver contextually relevant experiences. By combining geographical data with environment recognition, it can accurately track and create immersive experiences that are seamlessly integrated with the user's surroundings.

**SnapAR offers ready-to-use locations at global landmarks** like the Eiffel Tower and the Statue of Liberty, and also allows us to create custom locations through 3D scanning. **Niantic, the creator of Pokémon Go, has extensive area data ideal for scavenger hunts**. Additionally, Google plans to integrate AR experiences with **Google Maps this year**, with pilot projects expected to be available in Singapore and Paris.

With this type of AR experience, we can offer location-based interactions for our community. For example, we could create a **"Noggles Spreading Frenzy"** or **"Gigantic Noggles"** at the Eiffel Tower when paris blockchain week, **organize a scavenger hunt** using Niantic's platform data, or decorate various buildings with Nouns-themed elements, enhancing both engagement and visibility.

- **example of Niantic's location base scavenger hunt** [Here on my x](https://x.com/mmsolig/status/1694720837432312241).
- **example of Snap AR location base AR that i manually scanned with explanation** [Here on my x](https://x.com/mmsolig/status/1650478008195751936).

----

There are numerous features and use cases for augmented reality that can't all be detailed here, from animating cover or artworks like i do with [@artist_program website (link)](https://x.com/mmsolig/status/1787828247553781998), making **playable digital Kendama** using physics-simulation, making simple platform jumping **game like Intro of *Rise of Blus*** or simply making **storytelling scene about nouns** ---**the possibilities are endless.** We are eager to explore these opportunities with Nouns and are open to collaboration with other projects to push the boundaries of what we can achieve together.

**In the future, all AR experiences created by us and the community for Nouns will be accessible on the new website** / apps, providing users with tools for everyone to advocating Nouns through fun, hype and relevant experiences.

This proposal will serve as a kickoff for utilizing AR within the Nouns, setting the stage for a series of innovative and engaging experiences. This initial effort will pave the way for future developments, expanding the reach and impact of the Nouns project through cutting-edge technology and creative expression.

## Who is Claw?

[Claw](https://twitter.com/mmsolig) / clawscape, also known as Imam in [the web2](https://www.instagram.com/mmsolihin/). I'm a [Meta-certified](https://www.credly.com/badges/8acd6570-a54d-432e-b6c3-8cc2ed469f5e/public_url) augmented reality creator, member of Snap's AR [Lens Network](https://twitter.com/mmsolig/status/1773287764483559798) (alpha) and RTFKT Creators. I've been immersed in AR since 2020. Last year, Meta selected me to develop and present an [AR curriculum](https://www.facebook.com/watch/?ref=saved&v=605705107704753) for Indonesia's next-generation AR creators. Additionally, I was awarded 4th highest prize in [Meta's global competition](https://spark.meta.com/blog/spark-worlds-competition-winners/) in 2022. Currently, I freelance for a London-based agency where my team has collaborated with brands such as Dior, Tommy Hilfiger, Amazon Music, JD, and Hasbro.

## Timeline

The Timeline will be 1-2 months after proposal is approved.

## Our Ask

**We are asking for budget 3 ETH to kickstart this continues project, it will be used for compensate our small team (3D Artist, Dev, and Technical Artist(claw)), additional 1 ETH for Rounds.wtf channel participation in Farcaster**

**Total 4 ETH**

## Media and Links

- [https://twitter.com/mmsolig](https://twitter.com/mmsolig)
- [https://www.instagram.com/mmsolihin/](https://www.instagram.com/mmsolihin/)
- [Meta's interview](https://www.facebook.com/watch/?ref=saved&v=605705107704753)
- [portofolio](https://solihinimam.my.canva.site/home)
- [Meta Spark global winning](https://spark.meta.com/blog/spark-worlds-competition-winners/)
- [Vuiz Creator Winning Interview](https://www.instagram.com/vuiz_creators/?img_index=1)

#

A big thanks to [3D Nouns](https://3dnouns.com/) from [props 2](https://nouns.wtf/vote/2) by [coralorca](https://twitter.com/coralorca) & [0xFloyd](https://twitter.com/0xFloyd), their collection of CC0-licensed 3D models will be instrumental in bringing this AR experiences to life. We appreciate the ease of use and accessibility they provide.

**Thankyou**, lets build 2024!