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# System prepended metadata

title: Exploring the NEW POKT

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# Exploring the NEW POKT

Hello POKT, we are crafting the NEW identity for you. Let's open up the imagaination. 

## Brand Personality
1. How would you describe Pocket Network's brand personality in three words?
3. If Pocket Network were a person, what kind of characteristics would they possess?
4. What emotions do you want people to associate with Pocket Network?
5. How does Pocket Network currently differentiate itself from competitors in terms of personality?
6. ~~How do you envision the evolution of Pocket Network's brand personality in the next 5 years?~~
Ct: i think we can cut some? ok, give me 2 mins :)
NG: okay, I was gonna grab that question and add it in. Actually both of the ones you struck ;p. Let me know when you're done cutting and then I will try to merge. No rush!
## Mission and Values
1. In one sentence, summarize the core mission of Pocket Network.
1. What are the key values that Pocket Network stands for?
~~1. How well do you think your current branding aligns with your mission and values?~~
1. Are there any aspects of the current mission that you feel are not being effectively communicated?
1. Are there any new values or missions that the organization is considering adopting?

## Understanding Competition
1. Who are Pocket Network's primary competitors?
1. What makes Pocket Network different from these competitors?
1. What are the strengths and weaknesses of these competitors?
1. Are there any gaps in the market that Pocket Network could potentially fill? (not sure about this one)
1. How do you want Pocket Network to be positioned relative to these competitors?

## General Questions
1. ~~What are the key target demographics for Pocket Network?~~
1. ~~How do you measure the success of your branding efforts?~~
1. Are there any specific challenges that you feel the brand is currently facing?
1. What are some key performance indicators (KPIs) that you track for brand health?
1. What is the single most important thing you want the new branding to achieve?
