# Growth Marketer / Privacy & Scaling Explorations

* **Project:** Pollen Lab outreach / Privacy & Scaling explorations

## Project Overview :page_facing_up:

### Overview

Pollen lab, a subgroup of privacy & scaling explorations. Our mission is to bring the best user experience to the community and enable everyone for true freedom of speech, privacy and an open society. We are embeded within PSE, and we strive to build polished products that allow individuals to express themselves and engage in activities without the fear of judgment or retaliation.

Our goal in 2023 is to launch 2 polished products to the market. The line ups are:
* Nightjar (name TBD), using UniRep protocol to help activism achieve their goals
* Channel 4, enable everyone to discover the unexpected content online via state channel

This proposal is to add a key member to the team, who will be focusing on outreach & user retention through various marketing expereiment.

### Project Details
The newly added key member to the team will collaborate with the product and engineering team while focusing on outreach & user retention through various marketing experiments.

* Laser focus on outreach and communication using algile & various experiments.
* Identify potential target users via multiple channels
* Develop communication material to validate the product idea
* Focus group interviews with possible target user groups
* Develop a pilot program for an end users
* Gather insight & user desires for assisting the product iteration

## Team :busts_in_silhouette:

### Grantee's profile
* TPan (Thomas Pan)
* Email: [e-mail]
* Telegram: TPan_Web3

### Grantee's website
* https://tpan.substack.com

### Grantee's experience
TPan has had a decade of experience in various marketing and growth roles in corporate and tech startups ranging from mobile gaming, rideshare, fintech, and healthtech.

As a result, he understands how to implement strategies and tactics for different audiences, across different channels, and also in appropriate ways based on the audience.

With Pollen Labs, it's important to balance growth with taking the right and thoughtful approach considering the different stakeholders in this effort.

### Grantee's Code Repos
* N/A
* Grantee is not a developer profile, therefore no code repo avaliable

## Development Roadmap :nut_and_bolt:

### Overview
* **Total Estimated Duration:** 14 weeks
* **Full-time equivalent (FTE):** 20hr/week ([see](https://en.wikipedia.org/wiki/Full-time_equivalent))
* **Total Costs:** $16,800

### Milestone 1: Mission statement & Nightjar product validation preparation
* **Estimated Duration:** 4 weeks
* **FTE:** 0.5
* **Costs:** $4,800
* **Estimated delivery date**: April 30th

| Number | Deliverable | Specification |
| ------------- | ------------- | ------------- |
| 1 | Develop Pollen Lab communication messages | Collaborate with product team to develop mission statement |
| 2| Identify target user groups | Create a list of potential user group |
| 3 | Product ideation with the team | Collaborate with product & engineer team to ideate product features base on target user groups |
| 4| Develop Product validation material | Create simple presentation to validate product ideas with target user groups |

### Milestone 2: Nightjar Product validation & focus group
* **Estimated Duration:** 5 weeks
* **FTE:** 0.5
* **Costs:** $6,000
* **Estimated delivery date**: June 4th

| Number | Deliverable | Specification |
| ------------- | ------------- | ------------- |
| 1 | Outreach & Product validation | Get in contact with potential user groups and arrange upcoming interviews |
| 2 | Product validation | Present the product ideas to potential groups & validate their desire |
| 3| Insight summary | Summarize the interview & feedback from the interview |
| 4 | Design workshop with the team | Collaborate with the team to ideate feature prioritization |

### Milestone 3: Nightjar Pilot program & Channel 4 marketing
* **Estimated Duration:** 5 weeks
* **FTE:** 0.5
* **Costs:** $6,000
* **Estimated delivery date**: July 9th

| Number | Deliverable | Specification |
| ------------- | ------------- | ------------- |
| 1 | Pilot program development | Draft out a highlevel pilot program action plan & review with the team |
| 2 | Experience Channel 4 & craft marketing messages | Test Channel 4 POCs & proposal communication messages |
| 3 | Ideate launching plan with the team | Collaborate with the team to ideate marketing opportunities |
| 4| Outreach & marketing experiement | Experiment various marketing method to enable more users to Channel 4 |
### Milestone 4: Pollen Labs Foundation Building & Channel4 marketing
* **Estimated Duration:** 3 weeks
* **FTE:** 0.5
* **Costs:** $3,840
* **Estimated delivery date**: July 31st

| Number | Deliverable | Specification |
| ------------- | ------------- | ------------- |
| 1 | Pollen Labs project selection | Identify initial hypotheses to explore and begin user research |
| 2 | Channel4 Marketing Process | Build marketing reporting and scale existing processes on Discord and Twitter|
| 3 | Channel4 PoC3 support | Collaborate with the team to prioritize product features |

## Additional Information :heavy_plus_sign:

This proposal only covers the early state of product and marketing development, the grantee of this proposal is considered to be long term contributor.

Additional information to include:
* UniRep protocol is an ongoing project within PSE. Recently we have decided to sunset the 1st generation of demo app, which brings us the desired to build meaningful products for the communities.
* Channel 4 has started in Jan 2023, at this date, we have shipped POC 1, targeting to have polished MVP by mid-Summer.