###### tags: `Project Leo`
2021-07-09

[TOC]

# Project Leo Proposal

[Quality Mart Yelp](https://www.yelp.com/biz/quality-mart-boston)

## Summary of Work

Quality Mart, Boston, MA, is looking to build and expand their digital presence.

## Staged Deliverables

### Phase 1: *Research, Foundations & Quick Wins*

Research
Benchmarking
Customer Mapping
Brand Strategy
- Values
- Positioning
- Messaging
- Experience
Optimisation of Existing Touchpoints (Instore)
Google Business Listing (Update for Yelp etc...)

### Phase 2 *Branding, Visual Materials & Landing Page*

Visual Identity + Materials
- Creative Concept
- Art Direction
- Logotype
- Typeface
- Colour Palette
- Images / Icons
- Social Media Banners
- Basic Identity Guidelines
- *Signage Design + Production Management
- POS / Poster Templates*

Landing Page
- React / JS / CSS3
- Fully Responsive
- CMS (Client Manageable)
- Content Mapping
- Copywriting
- UIX Design
- Social Integration
- Newsletter Sign-up - *early funnel for app sign-up*
- SEO / Analytics

### Phase 3 *App Design, CRM & Growth Marketing*

App
- Content Mapping
- Wireframing
- UIX Design
- Prototype
- Early User Testing
- Backend
- Frontend
- Quality Assurance
- Testing
- Deployment
- Training / Onboarding
- Supporting Materials / Documentation

CRM
- To be further examined

Marketing
- Social Media Growth
- Client Onboarding
- Launch Campaign
- Reviews
- SEO Boost
- NFT / Airdops
- Sales Campaign

## Budget & Timeline

### Phase 1

14 Days Project Allowance
Mon, 19th July --> Fri, 30th July

7 days - Integral @ $800 p/d = $5,600
2 days - AM + PM + calls @ $600 p/d =$1,200

$6,800 + 10% (budget allowance)

**$7,480**

### Phase 2

Mon, 2nd August --> Fri, 27th August

Identity + Materials
9 days - Integral @ $1,200 p/d = $10,800

$8,600 - $11,600

Landing Page
Integral - $3,000 - $4,400
Chair - $6,000 - $8,000

$9,000 - $12,400

$19,000 - $24,000

### Phase 3

Early September --> Mid October

$35,000 - $50,000

*needs further client input, scoping and technical appraisal

### KPIs
- adoption of users
- growth of Database
- sales linked to database users
- overall business improvement/cashflow increase

### Notes
- this is a marketing resource beyond the initial value prop

### User Profiles
**Purchase History's

- photography
- google listings
- reviews
- landing page gathering email addy's
- to preceed having the app
- This will grow visibility while the app is being built
- i.e. lots of low hanging fruit
- Closest btc atm to BU / MIT

### Rebrand
- New typeface
- Color Scheme
- Can build tempaltes and POS from that
- New logo type (would mean new sign)
- Signage and window displays should be updated
- Online visibility upgraded in tandem
- Incentivize good listings
- They need to self reflect on what they are, why people come, and why people don't come
- i.e. they need to know who they are
- it needs to be reflected in the store
- Window graphics / displays / posters for campaigns

### Pre Launch
- Start gathering emails
- incentivize people submitting their emails

### Core Demographics
- 18-24 with money, students
- These people use crypto
- Can we use crypto payments in store
- Can couple with BTC atm
- Will signam we are teh Footure

### Question
- How to grease the frying pan?
- WHAT does the client need
- WHAT is the potential of the product
- WHO is the demographic
- HOW can we loop in web3