###### tags: `Shenanigan`

# Branding Questionniere

*Answers by: Chair*

## Brand Book/Style Guide Feedback

### 1. Value Proposition

Athletes are awarded the power to harness their own brand identity, fan communication and most importantly financially incentivize their own training through the Shenanigan platform/app.

Athletes ranging from the "Big 4" American sports through Professional Pogo Stick Jumpers will be able to leverage the platform to their advantage and profit.

There is no gatekeeping or validation necessary for an athlete to utilize the service, and an unlimited range of possibilities through Challenges, streams and fan interaction to utilize.

### 2. Brand Positioning

SHE is for the professional, recreational and hobbyist athlete and their fans. All of them.

SHE can be equally utilized by beer league softball players and Olympic level competitors alike.

Just as Twitter is utilized equally by "top" celebrities and average folks, SHE too will be equally accessible to all.

### 3. What do we offer?

A platform and community for athletes and their fans to interact, train and compete.

### 4. What do we promise?

For athletes: A platform to leverage fan engagement and monetize their training.

For fans: A direct connection and opportunity to support their favorite athletes directly and palpably.

For investors: We're going to the moon.

### 5. Market Competition

#### 5.1. Our Main Competitors

In one sense, all the major sports leagues, ESPN, all the classic broadcast outlets.

In another sense, we have no competition. There is no service currently offering the stream features and challenge functionality we are building.

#### 5.2. Our Advantages

First to market and flexibility in movement.

### 5.3. Restrictions—What should be avoided?

Tough question

### 6. Current Corporate Identity/Style

Currently SHE's identity embodies a cartoonish "lifelike" character. The community and marketing team has done a decent job of portraying the desired end product, though there can be vast improvements made here.

#### 6.1 What do you like?

The SHE is for everyone mantra, the inclusiveness and ability for anyone looking to participate to be able to get involved (rather) easily.

#### 6.2 What don’t you like?

The cartoonish nature of the mascot (SHE).

#### 6.3. What elements should not be changed?

We should examine every aspect of our branding and move in a sleeker, more modern direction.

### 7. Main Aim and Key Point of New Brand Style:

The styling should be accessible and comfortable to common people (fans, recreational athletes) and professional and sleek enough for "big money" investors to feel comfortable in engaging with our product and investing in its success and growth.