###### tags: `Shenanigan`

# Gitcoin Fund Allocation Explainer

## Background

SHE used gitcoin funds to pay MonkeyMan for video labor

### Labor Needed
- Minute length promotional marketing video formally introducing SHE to the public

### Cost
2k up front and 2k upon completion
4k dai total

#### Who is MonkeyMan?

He does the videos for Coinbase. Is that ok with you? Ok good.

#### Why is this needed when we are still building the app?

We must Effectively communicate the Message BEFORE the App is launced.

1. To Establish ourselves and our image
2. To attract users
3. To build the community