# Make an Impact with Your Great Capability Statement

Think of a great capability statement as a 15 second window that gives your client information about your story, what you do, how you do it, your skills and differentiators. Now think of all that information fitting on a one-page document. There is an endless amount of effort that goes into filling the gap between these two scenarios. A [great capability statement](https://capability-statement.com/elements/) is made with bullet points to keep it concise and uses visual representations to convey major chunk of information in the most engaging way possible. Another important feature should be any awards and certifications that would speak for your ability.