# **Product Description Writing: Know how to do it right with SEO optimization**


Over the past few years, the eCommerce sector has grown significantly. The global pandemic, which harmed numerous businesses, was the catalyst for this development.

However, as more and more people spent time online, increasing the number of online businesses, it appeared that starting an online store with the best [**internet marketing Singapore**](https://bthrust.com.sg/digital-marketing/) technique was the best course of action.

There are many online retailers to select from, and buyers typically evaluate pricing before making a purchase, but this is not the only factor that influences their choice. Customers can be persuaded to pick one product over another with the help of the description you create and include it with it.

## What does product description mean for an online business?

Every product page on an eCommerce shop website must have a product description since it is crucial. It emphasizes all of a product's features and advantages as well as—and maybe most importantly—how it differs from similar products provided by rivals. It can be presented in a variety of ways, including paragraphs, lists with bullets, and single sentences.

### How to write a product description that sells:

#### Target Market:

Meeting your target audience's demands is one of the fundamental tenets of internet business. But how do you do that?

Around the world, 2.14 billion people shop from online retail stores – and the number is rising.
Although it may appear that these data won't be of any use to you, they are the most crucial ones. You may better satisfy the demands of the ideal consumer by understanding what they anticipate from a product or supplier.

Additionally, knowing these specifics about your target market with the best **[SEO Company in Singapore](https://bthrust.com.sg/seo-services/)** can enable you to create compelling product descriptions that will persuade readers to purchase what you're offering.

#### Select the ideal format:

You will only have a brief window to create an impact by creating appealing product descriptions and selecting the appropriate format, as just 2.17 percent of e-Commerce visits result in purchases.

A product description can take many different forms, as mentioned above. It can be a list of bullet points, a phrase or two, or a brief, succinct paragraph containing a few sentences, but it should be appropriate and tailored to your target audience.

#### Measurement of Success:

Even if writing product descriptions isn't tough at all, you might not get it right the first time. Because of this, you must evaluate the number of items sold and the demographics of the purchasers to determine how effective your product description was.

It takes time and effort to evaluate a product description's effectiveness, but doing so is crucial to increasing sales and your store's visibility. To evaluate the effectiveness of your product description, put up some ROI and engagement measures, track cross-selling, and examine the results.

#### Making it simple to read:

Readability is one of the most important elements of a successful product description.
Attention spans are shortening and fewer individuals are likely to read the entire product description as the battle for customers' attention intensifies. Many people will instead just skim the product page, so you must make the information simple to discover and understand.

#### Employing Keywords:

Many visitors to your online store will be unfamiliar with your brand when they first arrive. In actuality, more than 65% of internet buyers conduct a Google search before making a purchase.

Relevant keywords must be used while writing your product description. These keywords may be precisely what users are entering to search for your goods. Additionally, there is a good probability that they may appear in your meta-title, product description, and even its title, which will likely increase the number of organic visitors to your eCommerce site.

It is important to use these keywords when creating your product descriptions, but you also need to explain the advantages. They don't have to be boring; they just need to get to the point quickly and handle the customers' problems.