# How digital asset management can improve your SEO ranking?


Every firm should spend some time and effort enhancing its website through an **[SEO agency](https://bthrust.com.sg/seo-services/)** for greater exposure in Google searches since search engine optimization (SEO) has become an essential component of marketing strategies for companies all over the world.

## What is digital asset management (DAM) and how can it affect SEO ranking, you may be wondering.

DAM software aids businesses in managing their digital assets and making them search engine-friendly. In other words, DAM enhances your site's overall performance.

Here's a detailed look at DAM systems and how they may raise your site's traffic and position on search engine result pages (SERPs).

### Digital Asset Management Explained:
###
An online application called a digital asset management system is used by company owners to store, arrange, edit, and distribute digital assets including documents, films, audio files, and photos. Users can also upload previously created material or produce new pieces of content from other sources.

The top DAM solutions may interact with a wide range of external programs, including email services, social networking sites, and customer relationship management (CRM) tools. You may quickly access, modify, and share any kind of file whenever you want, from anywhere.

### Relationship between Digital Asset Management and SEO:
###
According to the top **[SEO in Singapore](https://bthrust.com.sg/seo-services/)**, several factors contribute to better search engine ranking when using a digital asset management system:

### Search Engine Optimization of Images:

Images significantly influence search results. One of the first things someone sees when using search engines to find something is a picture. If your website's image optimization is poor, you won't rank highly in search results.

However, doing an image optimization procedure is simple when using digital asset management software. The program automatically optimizes every picture on your website after scanning it, resulting in faster loading speeds.

### Metadata tags are used to sort files:
###
Your files' metadata tags provide information that enables search engines to recognize the type of file they are. If you post a snapshot of digital art, for instance, you may tag it as "digital art" and explain why you did so.

As a result, those looking for digital artwork are more likely to click on your page than individuals looking for other kinds of photographs.

### Large files are compressed:
###
Today, the majority of websites save all of their files in a single large folder. While storing everything in one place may appear handy, it makes organizing and sharing data more challenging.

Instead, compress your files to make them smaller and load more quickly. You may simply compress any sort of content, including audio, video, PDFs, and more, using a DAM system.
Web pages can also use certain file formats. Images can be compressed into the JPEG format to save storage space without compromising quality.

### Addresses copyright issues:
###
A copyrighted piece of media, like music, a movie, or a book, must be yours before you submit it. If not, you can run into legal problems.

Through appropriate license agreements, digital asset management systems aid in the prevention of copyright infringement. Before uploading a file to your server, they examine it to ensure that the license has been applied appropriately. Because it makes sure you aren't stealing someone else's intellectual property, it improves your SEO ranking.

Accurate license information is useful to search engines as well. If you don't give accurate license information, search engines may punish your website.

### Uses the potential of CMS:
###
Without having to have technical knowledge, you may modify the information on your website using content management systems (CMS). Using a CMS, you may insert media, edit material that has already been written, and more. The usage of a CMS is preferred by many WordPress users over manually altering HTML code.

All the advantages of a CMS are available with a DAM system, and you have complete control over the appearance of your content. You have total control over your website when you combine a CMS with a DAM solution.