# IPFS Impact Framework Considerations for scoring in 2023: * Data onboarding opportunities * Capital attraction To add: * Risk level * Funnel stage? * Green is covered, but a blue-focused factor maybe? Test against: * Existing implementation initiatives * Existing integration initiatives * Tools like a VS Code extension * Education/docs/content initiatives ## Factors * TM: total addressable market * The size of the target audience * eg: programming language usage estimations, or size of relevant user base of an integration, or MAU of end user product * This is going to need some work, a lot of apples to oranges possible, might need variations? Maybe need somthing else too like "market cap" for verticals... * Value * <1m * 1-10m * 10 - 100m * 100m - 500M * 500M - ♾️ * DM: developer multiplier * Developer adoption and retention - usage improvement, open new channel, develop key tool * Example: Project is a tool which eases development, lowering barriers for a specific group of users to onboard. * UM: end user multiplier * Focus on end user adoption * Example: Brave, Anytype, Skiff * RU: current user base (L/M/H) * Does the project have traction today in the given context * Example: * PU: projected users in 12 months (L/M/H) * What is the expected number of users in one year * Example: * CG: closes gap identified by core teams * Does the project close a long standing gap * Example: IPFS Search with content moderation and application level indexing, or Iroh with embedding * CS: clear switch opportunity multiplier * An opportunity which, if achieved, displaces a competitor or web2 incumbent * Example: An S3 compatible API layer for Saturn * PR: project revenue multiplier * Successful outcome is revenue generation for funded entity * Example: IPFS Search's paid custom indexing service * ER: ecosystem revenue multiplier * Successful outcome creates revenue opportunity in ecosystem * Example: A Station module which results in earnings for L2 nodes * CA: capital attraction multiplier * Successful outcome results in capital investment in funded entity or in ecosystem generally * Example: