---
# System prepended metadata

title: ⌐◧-◧ DREAMLAND AND THE ART OF SKATEBOARDING-FINAL DRAFT

---

### Proposal Overview

Create a high-impact mini documentary on the history of Dreamland, Bob Burnquist’s legendary skateboarding haven, topping off with a Skateboarding event featuring the top skateboarders and innovative Nounish integration for a world wide community coming onchain.




![Bob_miniature](https://hackmd.io/_uploads/BJ75cgTVC.jpg)
### Proposal Details

### TL;DR

Leverage Bob’s new HBO Biography series and produce a short documentary highlighting Dreamland's history and creativity in ramp building and content creation for progression inspiration. Culminating in Bob Burnquist’s Dreamland Noggle Bash on October 12th, 2 days after Nounsfest in LA, perfect timing for Nouns holders special guests in town to come watch the event live! It will feature a best trick contest on the legendary Megaramp and skateboarding structures with Noggles-themed obstacles. Seeking $433,000  to bring attention to nounyfing dreamland while engaging the community by activating web3 content contests and promoting onchain social media with Warpcast. 

![HBO-BB-Series_2024](https://hackmd.io/_uploads/SyOjxba4A.jpg)


### Dreamland Description

Dreamland is Bob Burnquist’s legendary skateboarding backyard in Vista, CA. Conceived by Bob Burnquist, a renowned professional skateboarder and visionary entrepreneur, Dreamland seamlessly blends skateboarding with creativity and progressive execution. 

![A_vivid_and_surreal_depiction_of_a_skateboarder_inspired_by_but_not_resembling_Bob_Burnquist_performing_a_gravity-defying_maneuver_inside_a_full_pip](https://hackmd.io/_uploads/Hk2J-WTN0.jpg)

The property spans 12 acres and includes a state-of-the-art Mega Ramp Complex, Vert Bowl, and a flat ground area with street obstacles. It is a haven for skateboarders, offering a space where creativity and innovation in ramp building and skateboarding exists.

![91180E91-68BF-4799-94A6-DEDC4F29205E Large](https://hackmd.io/_uploads/rJo6W-64R.jpg)

**Historic Content Links:**

- [Classic Dreamland Thrasher Part](https://www.youtube.com/watch?v=wlL4NPOrYck)
- [In-Transition Berrics - Dreamland](https://youtu.be/2DbBY2PVGtQ?si=KWShvhxDLw-nt6tU)
- [Braille Skateboarding Fun at Dreamland](https://youtu.be/YF23FD11Yf8?si=QKrFLXQbtBPx5EGC)
- [VR Experience with Bob Burnquist Megaramp at Dreamland](https://youtu.be/6rj3Tf07Qc0?si=70iGbMu6m-ajQOGh)
- [Cold Call with Burnquist at Dreamland - Thrasher](https://youtu.be/aI_vlp-FdBw?si=kaC8m7Pl8Jmbb1Cs)

![MegaHipConstruction18 Large](https://hackmd.io/_uploads/S1Hfzb6VC.jpg)
### Event Description and Goals

The Mini Documentary storyline will culminate in a Best trick Noggle Session with the world's best skateboarders on October 12th, bringing dreamland onchain in the most nounish way.The Nouns activation will remain onsite for continued content creation with a constant onboarding effort to all who cruise by to skate! It's a 12 month Nouns naming rights support of Dreamland.
![MegaQuarterNouns](https://hackmd.io/_uploads/Hy8hfbTN0.jpg)
The exclusive one day skateboarding event will be for select invitees as it is a private backyard. Those do include Noun Holders of course! Three golden tickets will be given to a lucky Nouns Fest ticket buyers to broaden the opportunity and include other Nouns DAO projects.

![VertBowl-Nouns](https://hackmd.io/_uploads/Skq-QZpER.jpg)

This proposal isn't just about celebrating the past; it's about embracing the future by inspiring people to learn about a new worldwide onchain community.

Leveraging the spotlight cast by Bob’s Biography, we aim to propel Dreamland into an exciting new chapter and tell its story a bit more in depth that culminates in a Mega noggle best trick contest. Our vision is to transition from the present media to the future of media and the creative economy, bridging the gap between traditional experiences, events and the onchain world.

![MegaRail-Nouns](https://hackmd.io/_uploads/BknV7bpVR.jpg)
### **⌐◧-◧ Event Activation:**

- Nouners Hangout - Spread a few 3D Nouns through the yard. Digital and physical
- Scan QR code to onboard to Farcaster, talk directly to Bob and Nouners on the Nouns Farcaster Channel
- Give out $Nogs to match prize money on the best trick contest and airdrops for those who interact and start a farcaster profile.
- ⌐◧-◧ Nouns Branded Phygital Trophies and awards.

![Nounworks-skatehead Medium Small](https://hackmd.io/_uploads/r1KTaoEr0.jpg)
### **⌐◧-◧** Timeline

- **12-month period:** Ensuring steady and sustainable development of deliverables.
- **Event Day:** October 12th, 2 days after Nouns Fest on Oct 9+10th, where Bob will also be speaking and celebrating his Birthday with the Nouns Family!
- **About Nouns Fest 2024** – This year it’s planned to expand the program of Nouns Fest with a stacked lineup of Speakers, the Nouns Esports Smash Bros Event, Nouns' Maker Space and Bob Burnquist's event "Dreamland and the art of Skateboarding" from October 09-12. For more information, reach out to Benjamin Latsko on [twitter](https://x.com/benjaminlatsko) or [warpcast](https://warpcast.com/latsko.eth).

![Screenshot 2024-06-04 at 20.50.06](https://hackmd.io/_uploads/ByYiuQaVC.jpg)
### **⌐◧-◧** Objectives

1. **Enhance Dreamland Facilities:** Upgrade Dreamland to host a high-level Nounish Skateboarding event.
2. **Content Creation:** Produce a mini-documentary showcasing a more in depth Dreamland history and innovative ramp building. Highlighting a Noggles Best trick contest and a little history of Nouns. 
3. **Community Engagement:** Support Skate Cuida Institute and foster a connection with Nouns DAO for all who are impacted by the content put forward.
4. **Integration with Nouns DAO:** Strengthen ties between Dreamland and Nouns DAO, promoting blockchain technology and its role in worldwide public good. 
5. **Onboarding New Participants On-chain:** Use events and Bob’s Biography series to bring attention to all things Nounish, inspire and educate to bring more people onchain!

### **⌐◧-◧** Impact Metrics

- **Reach and Engagement Goals:** Target extensive viewership numbers and social media engagement.
- **Educational Impact:** Measure the increase in understanding and adoption of blockchain technologies using practical onboarding efforts with Warpcast and a new gamified NOUNS fork project coming up.

### **⌐◧-◧** Special NFT Drops in partnership with NOUNS.

Announce a series of special NFT drops on ZORA in collaboration with 20% of the proceeds going to Nouns.

### **⌐◧-◧** Multi-sig Wallet :

0x01bE562a0e1f1EaCBD48997A30ba8253336039D9

Utilize a multi-sig wallet for fund allocation, ensuring transparency and accountability. Proposed signers include Bob Burnquist, Instituto Skate Cuida, project administrators, Benbodhi, and Gami.

**Bob’s history with ⌐◧-◧ Nouns**

![BobPortrait](https://hackmd.io/_uploads/HJPJpj4rR.jpg)
Bob Burnquist's impactful contributions to Nouns DAO are exemplified below, providing a comprehensive overview of his multifaceted engagement with Nouns DAO and it’s sub-cultures. 

Past Proposals:

- [Proposal 142](https://nouns.wtf/vote/142)

![Screenshot_2024-03-22_at_10.30.46](https://hackmd.io/_uploads/rki1rW6VA.jpg)
- [Proposal 402](https://nouns.wtf/vote/402)

![Screenshot_2024-03-13_at_13.57.03](https://hackmd.io/_uploads/ryUZrZTEC.jpg)
His collaborative spirit, creative vision, and commitment to community development are evident in his actions, showcasing Burnquist as a key contributor shaping the future of Nouns DAO.

“I invite you to join me on this progressive and inclusive journey. Together, let's redefine what it means to create and to inspire in whatever we set our minds to. From onboard to onchain and back onboard again!”  

Bob Burnquist

![choppersesh](https://hackmd.io/_uploads/SkzuH-aN0.png)
### 

### **⌐◧-◧** Budget and Allocation

**Total Requested: $433,000**

1. **Bob Burnquist: $88,000**
    - Compensation for Bob Burnquist for his involvement, time, and efforts in orchestrating the execution of the proposal.
2. **Facilities Enhancement: $100,000**
    - **Mega Ramp Maintenance: $40,000**
    Regular upkeep and repairs for the Mega Ramp to ensure safety and top performance for the event.
    - **Concrete Vert Bowl: $20,000**
    Upgrade and maintain the Vert Bowl for safety and upkeep. Bring artists and do live painting.
    - **Corkscrew & Full Pipe Park Area: $10,000**
    Maintain the park area around the corkscrew obstacle and full pipe area to bring back the fun around those obstacles.
    - **Street Area: $13,000**
    Add smooth concrete to the street area and upkeep for safety and ready for noggles.
    - **Noggle Obstacles (Total of 3): $20,000**
    Create and install Noggle-themed obstacles to integrate Nounish elements into the event. (1) Megaramp Gap, (1) Quarter, and (1) Vert Bowl Street Area.
    - **Starlink Installation and yearly cost: $1,900**
    Ensure reliable internet connectivity for live streaming and digital engagement.
3. **Event Production: $142,000**
    - **Event Planning and Execution: $60,000**
    Cover costs associated with organizing and running the event, including staff, logistics, and on-site management.
    - **Cameras and Production Costs: $40,000**
    Hire professional videographers and rent necessary equipment to document the event and produce high-quality content.
    - **Best Trick Contest Prize Money: $20,000 + Matching in $NOGS**
    Prize money for the best trick contest, plus an equivalent amount in $NOGS to match the prize.
    - **Different Nouns 3D Structures: $22,000**
    Create and install unique Nouns-themed structures to enhance the event's visual appeal and brand presence. Fun giveaway merch and event activation bringing nouns to life with NOUNWORKS: https://www.nounworks.wtf/
4. **Documentary Production: $60,000**
    - Cover the costs of the mini-documentary, including the director's compensation, archival footage licensing, and additional editing and production work.
5. **Marketing Activation & Promotion: $9,500**
    - **Social Media Campaigns: $5,700**
    Run targeted campaigns on various social media platforms to promote the event and engage the community.
    - **Paid Advertisements: $3,800**
    Invest in paid ads to reach a broader audience and increase visibility.
6. **Legal and Administrative: $30,000**
    - **Administrative Expenses: $5,000**
    Cover the day-to-day operational costs, including office supplies, utilities, and miscellaneous expenses. Ensure proper management and oversight of the project to keep everything on track.
    - **Legal and Insurance for event: $15,000**
    - **Permitting Fees: $2,000**
    Secure necessary permits for the event and any construction work.
7. **Media Partners: $60,000**
    - Collaborate with media partners to ensure wide coverage and professional media support for the event and documentary.
8. **DREAMLAND (1 Year Naming Rights): $80,000**
    - Funds will be allocated for the ongoing development and maintenance of Dreamland for 12 months, ensuring it remains a top-tier venue. Will keep Nouns branding throughout as a Branding Rights partner with noggles obstacles and noggles art.
9. **SKATE CUIDA: $50,000**
    - Support Skate Cuida Institute, Bob’s social impact project in Brazil, providing funds for their initiatives. Including practical onboarding workshops using Nouns DAO and sub DAOs to create a road to Nouns using the noggles path and integrating warpcast to the loop.

### Revised Budget and Allocation Summary

**Total Requested: $433,000**

1. **Bob Burnquist: $88,000**
2. **Facilities Enhancement: $100,000**
3. **Event Production: $142,000**
4. **Documentary Production: $60,000**
5. **Marketing Activation & Promotion: $9,500**
6. **Legal and Administrative: $20,000**
7. **Media Partners: $60,000**
8. **DREAMLAND (1 Year Naming Rights): $80,000**
9. **SKATE CUIDA: $50,000**

### **⌐◧-◧**  Conclusion

Supporting Dreamland and the Art of Skateboarding, you will contribute to the growth and awareness of the Nouns brand. The exposure generated from the inspiring mini-doc with events, content, and partnerships will attract a wider audience.  The "DREAMLAND AND THE ART OF SKATEBOARDING" prop will collectively contribute to the growth of a unique initiative back in 1999 that combines skateboarding, creativity, and technology. This aligns with Nouns DAO's vision and presents an opportunity to make a lasting impact on both the skateboarding community and the broader creative industry, amplifying Nouns DAO's presence in the Mainstream.

![C77B53F4-8CEE-4829-A244-8DA2972D0AFD](https://hackmd.io/_uploads/BJYhr-6NR.jpg)
![36F6CC85-04AA-46A3-9C8A-D881F9BA1E44](https://hackmd.io/_uploads/H16aSbpEA.jpg)
### **⌐◧-◧ Possible Media Partners:**

 ****

- Defiance media
- Thrasher Magazine
- Cemporcento Magazine
- Social Media Influencers

**Defiance Media** is an innovative AI-powered broadcast network that champions the new economy through digital transformation and alternative finance. The network's mission is to foster acceptance and understanding of this new economy with an optimistic and compelling narrative, focusing on financial empowerment and technological innovation. Defiance Media reaches over 152 million households monthly through its Free Ad-Supported Streaming Television (FAST) platforms and has a significant online presence, making it an ideal partner for unique, tech-centric projects like those supported by Nouns DAO.

**Thrasher Magazine** is the premier skateboarding media outlet, globally recognized for its authentic and influential coverage of skateboarding culture. Since its inception in 1981, Thrasher has become synonymous with skateboarding, providing in-depth news, interviews, event highlights, and exclusive video content. Partnering with Thrasher Magazine ensures unparalleled visibility and credibility for our project, leveraging their extensive reach and deep-rooted influence in the skateboarding community. This collaboration will significantly enhance the impact and success of our initiative.

**Cemporcento Skate** is a premier skateboarding media outlet in Brazil, known for its comprehensive coverage and promotion of skateboarding culture. Their content includes news, interviews, event highlights, and video productions that celebrate and support the skateboarding community. As a media partner, Cemporcento Skate will enhance the visibility and impact of our project, leveraging their established audience and credibility in the skateboarding world.

**Social Media Influencers** are pivotal media partners, especially in the skateboarding community where their authentic and engaging content reaches vast, dedicated audiences. These influencers drive significant engagement on platforms like Instagram, YouTube, TikTok, and Twitter, making them ideal partners for promoting our project. By collaborating with top influencers, we can leverage their credibility and reach to enhance visibility, drive participation, and create a dynamic buzz around our initiatives. This partnership ensures that our project resonates deeply with the skateboarding community, amplifying our impact and success.