# **The Top Trends in Graphic Design for Exeter Businesses in 2021**
Graphic design is an ever-evolving field, and staying up-to-date on the latest trends is crucial for businesses looking to stay competitive in the Exeter market. From bold color palettes to the rise of sustainability-focused design, here are some of the top trends to be aware of in 2021:

# **Bold, Vibrant Color Palettes**
Gone are the days of muted, subdued color schemes. This year, expect to see a trend towards bold, vibrant hues that grab attention and make a statement. This can be particularly effective for businesses in the retail or hospitality sectors, as bright colors can help to create a lively, inviting atmosphere.
As a [graphic designer in Exeter](https://thecubelab.co.uk/) it's important to stay on top of the latest trends in order to create effective, eye-catching designs that meet the needs of your clients

# **Sustainability-Focused Design**
As consumers become increasingly conscious of their impact on the environment, sustainability is becoming a key focus in the world of graphic design. This means using eco-friendly materials, incorporating sustainability messaging into branding and marketing materials, and considering the environmental impact of design choices.

# **Asymmetry and Irregular Shapes**
Symmetry and geometric shapes have long been popular in graphic design, but in 2021 we're seeing a trend towards more irregular, asymmetrical compositions. This adds visual interest and helps to break up traditional layout structures, making for a more dynamic and unique overall aesthetic.

# **Hand-Drawn Illustrations and Lettering**
In a world of technology and digital graphics, there is something refreshing about the authenticity and personality that comes with hand-drawn elements. Expect to see an increase in the use of hand-drawn illustrations and lettering, which can add a personal touch and give a brand a more human, approachable feel.

# **Maximalism**
Minimalism has long been a popular aesthetic in graphic design, but in recent years we've seen a shift towards maximalism – the use of bold patterns, textures, and multiple elements in a single design. This trend is all about making a big impact and standing out in a crowded marketplace.

# **Conclusion**

By incorporating elements such as bold color palettes, sustainability-focused design, asymmetry, hand-drawn elements, and maximalism, you can create dynamic and memorable branding and marketing materials that help your clients stand out in the Exeter market.