# 9 Ways to Implement Digital Advertising into your Business


If you're looking to grow your business and increase sales, digital advertising might be the best way to do so. Digital advertising is the use of online marketing channels to drive direct response and other forms of online behavior. This includes banner ads, paid search engines, social media, and email marketing campaigns. Digital advertising can help businesses get in front of their target customers, educate them about products or services they may be interested in purchasing, or simply provide useful content that will keep them coming back for more information. This is particularly important if you have a property business because finding tenants is best done online as you can target people in your local area such as if you had a spot for an [excluded tenancy agreement](https://lofti.co/documents/tenancy-agreement/excluded/). However, implementing a digital ad strategy can seem overwhelming at times—there are so many different ways to market yourself online! We'll go through some of the most common ways to implement digital advertising into your business today:
## Create a social media marketing strategy
Social media is a great way to reach your target audience and get them interested in what you have to offer. Social media marketing can help you build a community of loyal followers who will be more likely to buy from you, share your content with others, or even refer customers directly through their own social media accounts.

###### To create an effective social media strategy:
* Determine which platforms are best suited for each type of content that you want to promote (e.g., Facebook for video; Instagram for photography).
* Make sure that each platform has an active presence (e.g., set up an account on Twitter if none exists yet).
* Use all available tools at once--don't limit yourself just because one platform seems more popular than another!

If you find yourself needing some extra help implementing digital advertising into your business, consider reaching out to [pitch deck consultants](https://toppitchdeckconsultants.com/) or [social media advertising experts](https://hiredigital.com/marketing/social-media-advertising). These professionals can provide guidance and expertise to help you develop a successful digital ad strategy that meets your business's unique needs. With their help, you can take your business to the next level and achieve the growth and success you desire.
## Determine Social Media Platforms
###### Use Twitter to get more followers

If you want to increase your social media following, Twitter is a great place to start. You can use a [tweet scheduler](https://recurpost.com/blog/tweet-scheduler/) to reach a higher audience at the best time feature. Here are some tips for improving engagement and attracting more followers:
* Create a Twitter handle for your brand. This will make it easier for people who find you on search engines or other platforms like Instagram and Facebook to follow the account back home so they don't miss any updates from you in the future.
* Use hashtags when posting content related to specific topics that might interest potential customers or clients--for example, if your business sells handmade jewelry online, try using tags like "#handmadejewelry" or "Handmade Jewelry." You can also use tags related directly to what type of product(s) sold by providing more information about what exactly these entail, such as "women's accessories" or "accessories."
* When creating ads through Twitter Ads Manager, ensure they include a link to where viewers can purchase whatever goods/services are being advertised (I'm talking about those sponsored posts). This way, people won't feel tricked into clicking through, only realizing afterward they weren't interested at all!
1. **Advertise your business on Facebook**

Facebook is one of the most popular social media platforms in the world. With over 2 billion users, it's no wonder that businesses are jumping on board to reach audiences through this powerful platform.

Facebook ads are one of the easiest ways to advertise your brand and get more followers on Facebook. You can set up a Facebook ad campaign in minutes by creating an ad [accounting software](https://www.saasadviser.co/software/crm-software) and choosing what type of audience you want to target: location, age range, and gender are some common targeting options available to you when setting up an ad account with Facebook.

Once your campaign has been created, you must choose how much money you want for each impression (view) or clickthrough cost before posting it! You can adjust these costs at any time during the life cycle of each campaign, so make sure there's enough budget available if needed - remember, though, that higher spending may result in lower returns due to increased competition among other brands trying similar strategies themselves too!

2. **Use YouTube videos to promote your business**

YouTube is the second-largest search engine, making it an ideal place for you to promote your business. Videos are one of the most effective ways to engage with potential customers, and YouTube allows you to host video content on their platform. This gives viewers a chance to learn more about your company before deciding whether they want to do business with you.

Use YouTube as an opportunity to share product demos, tutorials, and how-to videos with potential clients through channels such as "Product X: A Comprehensive Guide" or "How To Use Product X." You could also use it as a space for customer service videos that give helpful tips on how best to use products in order make things easier on customers who may be confused about how something works (or even if there's something wrong). Finally--and perhaps most importantly--YouTube provides brands with an excellent platform from which they can create brand awareness campaigns by posting advertisements showcasing new products/services available within the market today!

3. **Introduce your brand on Pinterest with influencers' help**

You can also find influencers by searching on Pinterest, Instagram, or Twitter. You should look for people who have a large following and are relevant to your brand. For example, if you're a fitness company, find fitness influencers with large social media followings and ask them to promote your brand in exchange for money or free products (or both!).

4. **Create a LinkedIn profile for your company****

LinkedIn is a professional networking platform that allows you to connect with other professionals and potential customers. It's also a good place to share your company's story and connect with potential partners and employees.

To create a LinkedIn page for your business, go to the "Companies" tab in the top-right corner of any screen on LinkedIn and click "Create Company Page". You'll be asked what type of business you are (for example small business or nonprofit) and then given an opportunity to write about who you are and what makes you special (this should include information about what services/products your company offers). You can add [digital passport photos](https://passport-photo.online/digital-passport-photo) from here too! Once this step is completed, click "Next" at the bottom left corner of the screen--this will take users through additional steps where they can add more details about themselves as well as their contact info so people can reach out via phone or email if needed during interactions within this platform."

5. **Post on Instagram stories**

Instagram stories are a great way to share behind-the-scenes content or even preview new products or services. You can give tips and advice to your audience, which will make them feel like they're getting to know you better and keep them engaged with what you have to say.

When it comes down to it, Instagram stories are all about creating an experience for your customer base--and that's exactly what you want! So try posting photos that give sneak peeks into what goes on at work (or maybe even at home), along with links back into the main Instagram feed where they can find out more information about the product/service being featured in this particular story section of their feed.

In addition to Instagram stories, another effective way to engage your audience and showcase your content is by creating a poster. Posters are eye-catching visuals that can effectively communicate your message, promote events, or highlight important information. By utilizing posters, you can captivate your audience's attention, convey your brand identity, and generate excitement and interest in what you have to offer.

## Optimize your website for mobile users
If you want to be competitive in today's digital world, you need to ensure that your website is optimized for mobile users. If it's not, people will have difficulty navigating through it and finding what they're looking for. That's why it's important that you use responsive design so that the layout adjusts itself depending on which device the user is using (desktop vs. smartphone). You also want to make sure your page loads quickly and easily on all devices; this means no heavy images or videos, no pop-up ads or clickbait links--just good old-fashioned content! Finally, if possible, try making sure your site works well with voice search so users can find what they need without even having to type anything into Google Search Engine Results Pages (SERPs).

## Make sure your website is secure and safe
Your website should be encrypted, use HTTPS, and have a security certificate. You can also use a firewall to block access to certain parts of your site or even just make sure it's malware-free. If you're using public wifi networks, make sure you are using a VPN so that others cannot see what information is being transmitted through their network.

## Create email campaigns
As you create an email campaign, it's important to remember that the subject line is one of the most important parts of your email. A compelling subject line can help increase your open rates and engagement with readers.

In addition, make sure you have a clear call-to-action for readers so that they know what you want them to do after reading your message. In other words, don't just say, "check out our new website!" Instead, say something like "click here" or "visit our website" so they know exactly where they need to go next.

Make sure that your template is easy on the eyes by using white space wisely and avoiding text blocks longer than three lines of copy at a time; this makes it easier for people who are scanning through their inboxes quickly but still want valuable information from brands they trust or follow closely in social media channels like Facebook or Twitter (where many brands post updates).

## Create promotional codes or coupons
Promotional codes are a great way to attract new customers and increase your sales. They can be used in a variety of ways, such as through email marketing or social media. The most important thing when using promotional codes is setting a time limit on them, so customers don't abuse the offer. Additionally, consider incorporating the option for customers to [preview product packaging](https://mediamodifier.com/blog/preview-product-packaging-online) as part of the promotional code offer. This allows them to get a glimpse of the packaging and builds anticipation for the product, enhancing the overall [customer experience analytics](https://www.lumoa.me/blog/customer-experience-analytics/). You can share these exclusive previews on your social media accounts or through email marketing campaigns, generating further excitement and engagement.

You can also use promotional codes in conjunction with other marketing strategies, like boosting posts on Facebook or Twitter to reach a new audience. Promotional codes can also be used for email marketing; if you're giving away a free product or service, ensure there's an opt-in box so you have the contact information of interested parties.

One of the best ways to use promotional codes is through social media. You can share them on your social media accounts or even partner with another business to get the word out about an offer together. Promotional codes can also be used in [email marketing](https://acodez.in/email-marketing-vs-marketing-automation/) campaigns; if you're giving away a free product or service, ensure there's an opt-in box so you have contact information for interested parties.

## Offer free shipping and returns
Offering free shipping and returns is a great way to increase sales. However, you should be aware that this can be an expensive option for your business. If you decide to offer free shipping and returns, ensure you have the infrastructure to handle it properly.
Frequent shoppers are often looking for ways to save money on their purchases--so offering them an incentive like free shipping or a discount code could make all the difference when they're ready to buy from your store.

## Use retargeting ads to increase sales and customer loyalty
Retargeting ads are a great way to convert more sales and increase customer loyalty.
Retargeting ads allow you to place a cookie on the computer of someone who has visited your website, then show them ads related to what they were looking at when they left. This is especially effective because it gives you another chance to get them interested in your offering. It's also useful for increasing brand loyalty by reminding visitors that they have bought from you or visited before, so there's no reason not to return!

## Create exclusive blogger partnerships
If you're looking to reach new audiences and build buzz, a blogger outreach strategy is an excellent way to do it. Bloggers are often more than willing to cover your business in exchange for free products or services, so this is an excellent opportunity for you.
To find the right bloggers who might be interested in covering your product or service, use tools like Google Alerts and Twitter search (if it's relevant). Once you've identified some potential candidates, craft an email pitch explaining why their readers would find value in what you offer them.

## Conclusion
If you're looking to grow your brand and increase sales, digital ads are an excellent option. They're easy to implement but require some planning and research before you begin. The key is to find the right balance between spending money on advertising and getting results from those ads--and there's no one-size-fits-all solution!