---
# System prepended metadata

title: 產品管理
tags: [水球, 商業思維百科]

---

###### tags: `水球`, `商業思維百科`

# 產品管理

## 產品思維

### 價值主張 Value Proposition
    A value proposition is a statement that 
    answers the ‘why’ someone should do business with you. 
    It should convince a potential customer 
    why your service or product will be of more 
    value to them than similar offerings from your competition. 

$價值 = 效益 - 成本$
$性價比 = 效益 / 成本$



### 市場區隔 Market Segmentation 
    創業就是細分壟斷。

- [The Four Types of Market Segmentation](https://blog.alexa.com/types-of-market-segmentation/#:~:text=Market%20segmentation%20is%20the%20process,interests%2C%20needs%2C%20or%20location.):
    1. Demographic segmentation
        - B2C
            * Age
            * Gender
            * Income
            * Location
            * Family Situation
            * Annual Income
            * Education
            * Ethnicity
        - B2B
            * Company size
            * Industry
            * Job function
    2. Psychographic segmentation
        * Personality traits
        * Values
        * Attitudes
        * Interests
        * Lifestyles
        * Psychological influences
        * Subconscious and conscious beliefs
        * Motivations
        * Priorities
    3. Behavioral segmentation
        * Purchasing habits
        * Spending habits
        * User status
        * Brand interactions
    4. Geographic segmentation
        * ZIP code
        * City
        * Country
        * Radius around a certain location
        * Climate
        * Urban or rural

#### 人物誌 Buyer Persona

[Persona人物誌攻略！套入9個問題抓出目標消費者](https://blog.gogopartners.com/%E7%B6%B2%E8%B7%AF%E8%A1%8C%E9%8A%B7%E8%A6%8F%E5%8A%83%E7%9A%84%E7%AC%AC%E4%B8%80%E6%AD%A5-persona-%E4%BA%BA%E7%89%A9%E8%AA%8C%E8%AE%93%E4%BD%A0%E6%9B%B4%E4%BA%86%E8%A7%A3%E5%AE%A2%E6%88%B6)

- Tools: 
    - [Make My Persona](https://www.hubspot.com/make-my-persona?__hstc=244657498.e0a7e73be39bee4eb270005c5fc7c34e.1610121223831.1610121223831.1610121223831.1&__hssc=244657498.1.1610121223831&__hsfp=3976492959)

