###### tags: `水球`, `商業思維百科`

# 產品管理

## 產品思維

### 價值主張 Value Proposition
A value proposition is a statement that
answers the ‘why’ someone should do business with you.
It should convince a potential customer
why your service or product will be of more
value to them than similar offerings from your competition.

$價值 = 效益 - 成本$
$性價比 = 效益 / 成本$

### 市場區隔 Market Segmentation
創業就是細分壟斷。

- [The Four Types of Market Segmentation](https://blog.alexa.com/types-of-market-segmentation/#:~:text=Market%20segmentation%20is%20the%20process,interests%2C%20needs%2C%20or%20location.):
1. Demographic segmentation
- B2C
* Age
* Gender
* Income
* Location
* Family Situation
* Annual Income
* Education
* Ethnicity
- B2B
* Company size
* Industry
* Job function
2. Psychographic segmentation
* Personality traits
* Values
* Attitudes
* Interests
* Lifestyles
* Psychological influences
* Subconscious and conscious beliefs
* Motivations
* Priorities
3. Behavioral segmentation
* Purchasing habits
* Spending habits
* User status
* Brand interactions
4. Geographic segmentation
* ZIP code
* City
* Country
* Radius around a certain location
* Climate
* Urban or rural

#### 人物誌 Buyer Persona

[Persona人物誌攻略！套入9個問題抓出目標消費者](https://blog.gogopartners.com/%E7%B6%B2%E8%B7%AF%E8%A1%8C%E9%8A%B7%E8%A6%8F%E5%8A%83%E7%9A%84%E7%AC%AC%E4%B8%80%E6%AD%A5-persona-%E4%BA%BA%E7%89%A9%E8%AA%8C%E8%AE%93%E4%BD%A0%E6%9B%B4%E4%BA%86%E8%A7%A3%E5%AE%A2%E6%88%B6)

- Tools:
- [Make My Persona](https://www.hubspot.com/make-my-persona?__hstc=244657498.e0a7e73be39bee4eb270005c5fc7c34e.1610121223831.1610121223831.1610121223831.1&__hssc=244657498.1.1610121223831&__hsfp=3976492959)