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# System prepended metadata

title: Zaius
tags: [Optimizely]

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---
title: Zaius
---
###### tags: `Optimizely`

## [Zaius](https://www.zaius.com/) - Optimizely

![](https://1ajyqt26j3n23gtwjjjpzsdc-wpengine.netdna-ssl.com/wp-content/uploads/2020/04/process-full.svg)


### Main Points

1. Zaius is not a framework like Insite/EPI. Closed platform.
2. [B2C](https://www.zaius.com/what-is-a-b2c-crm/)
3. Application-based approach for integrations (e.g. MailChimp, [API Channel](https://docs.zaius.com/hc/en-us/articles/360047490714-Working-with-the-API-Channel-the-Zaius-Channel)).
4. A/B testing.
5. Email designer.
6. The API is quite simple and small.
7. **There not a lot dev work.** Most valuable work takes place under the Zaius's hood and managed by CRM managers and support managers. 

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### Via the API we can

1. Push historical and ongoing data. Use bulk operations.
2. Pull data with REST API or GraphQL.
3. Create custom objects in the schema. Add custom fields, PK fields during object creation and set relations.
4. Use frontend SDKs (Web, Android, iOS) to log user's events and actions.
5. Use API directly on a back-end side for important actions which requests can be accidentally blocked on a client.

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### Data uses

![Data uses](https://i.imgur.com/ULPRMLf.png)

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### Behavior example
![Cart Abandonment](https://i.imgur.com/cqFjbVa.png)

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## Dev References

* [Dev API Docs](https://docs.developers.zaius.com/api/) ✔
* [Dev Core Concepts](https://docs.developers.zaius.com/core-concepts/) ✔
* [Data and APIs](https://docs.zaius.com/hc/en-us/categories/360001141113-Data-and-APIs) ✔
* [SDKs](https://docs.developers.zaius.com/sdks/)
* [ZaiusInc Github](https://github.com/ZaiusInc)

## Helpful Links

* [CDP vs. CRM: What’s the Difference?](https://www.ngdata.com/cdp-vs-crm-whats-the-difference/)

<p><a href="https://www.zaius.com/demo/?wvideo=nuyx9vsy8j"><img src="https://embedwistia-a.akamaihd.net/deliveries/bacb70e18ea398d099d364d4cf87fed6.jpg?image_play_button_size=2x&amp;image_crop_resized=960x540&amp;image_play_button=1&amp;image_play_button_color=54bbffe0" width="400" height="225" style="width: 400px; height: 225px;"></a></p>

## Alternatives

### International

* [Twilio Segment](https://www.g2.com/products/segment/)
* [Bloomreach](https://www.g2.com/products/bloomreach/)
* [Emarsys](https://www.g2.com/products/emarsys/)
* [Microsoft Dynamics 365 Customer Insights](https://www.g2.com/products/dynamics-365-customer-insights/)
* [Oracle Unity](https://www.g2.com/products/oracle-unity-customer-data-platform/)
* and [many others](https://www.g2.com/categories/customer-data-platform-cdp)

### RU

* [Mindbox](https://mindbox.ru/)
* [Exponea (was acquired by Bloomreach recently)](https://exponea.com/)
* [Retailrocket](https://retailrocket.ru/)