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Project Update RIP #135 and #139

Lately, it's become apparent that Guilders lack effective resources and frameworks for describing (or shilling) Raid Guild to others, especially potential new clients. Inbound leads have been few & far between, and Guilders have begun to do more outbound business development to secure new clients.

Agreement was reached that Raid Guild must enhance marketing positioning and unify messaging that effectively expresses Raid Guild's unique value proposition(s). This needs to be agile and efficient; marketing initiatives that are research heavy and produce lengthy reports with little actionable items are seen as not helpful.

We propose a the production of two decks: a BD deck meant to be distributed/presented to potential clients, and an EPK more for general outreach. The process to architect both decks is near identical, and below we outline a flow to do just that.

Project Submitted By

@st4rgarden, @benedictvscriticus, @joshsdoug

Summary

Workshop (90mins): Raid Guilds business model

  • Utilizing a business model canvas (BMC) to pinpoint RaidGuild's competitive positioning
    • identify key partners, key activities and value proposition of Raid Guild
    • refine customer segments and channels that are the most promising
    • define our customer relationships
    • excavate existing and desirable revenue streams to offset operating costs

Public Working Session (90mins): Refinement

To be mindful of participant's time while maintaining transparency, we will schedule a public working session to refine the inputs from the Workshop. During this session, we will organize the Workshop finidngs into a formal BMC. We will also begin work on RIP Deliverables.

Anyone interested in participating is welcome to join, however, active conversations are not necessarily required to be maintained by attendees.

  • review of BMC inputs
  • contextualisation of outputs
  • voting on created unique selling points (USPs)
  • refinement and roadmapping of actionable tasks

Presentation

  • presentation of the results in the larger group
  • design of pitch material for concrete marketing efforts identified in the workshops
  • review & retrospective
  • communication of work done in media engagements

Deliverables

  • one workshop totalling 90 hours in duration
    • with a prepared design thinking board
    • contextualisation of the status quo of Raid Guild
  • pitch deck
  • EPK
  • retrospective and presentation of results in a larger group

Objectives and Key Results (OKRs)

  • Deck utilization
    • Objective: Guilders should use these materials, and potential clients/partners should see them
    • Key Result:
      • Pitch Deck: 6 uses in 3 months
      • EPK: 6 uses in 3 months
  • New clients/partners
    • Objective: These materials should successfully be used in the shilling/conversational process
    • Key Result:
      • Pitch Deck: 2 new clients onboarded who were sent/pitched this deck
      • EPK: 1 new partner who was sent/pitched this deck
  • New dealflow
    • Objective: The pitch deck should have some ROI; spoils from new clients who saw the document should eventually dramatically outweigh the cost
    • Key result:
      • 1,450 xDAI in Spoils in next three months (RIP Budget)

Why should we build this?

Guild members need to have the resources and frameworks in how to effectively communicate the work and positioning of RaidGuild. This exercise is light weight and likely produces actionable items for focused marketing initiatives, while producing streamlined marketing messaging for Hunters.

Anything else you'd like to add?

Not at this time.

Raid Party Skills Needed

  • Archeologist
  • Archer

Cost (in USD)

Given an estimate of ten (10) hours to prepare and hold the workshops, to which sixteen (16) hours are added to produce the promised material, as well as three (3) hours for a designer to polish the deliverables, we would like to request one thousand fourhundred fifty (1,450) US Dollars.

1,450 USD

Last changed by 
 
benedictvs
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