---
tags: admin
---
# Preparing a persona for publishing
1. Open Descript and listen to the interview you will start analysing
2. While listening make comments on the areas that are interesting and explain what makes it interesting to you.
- How to identifiy "interesting"
- Interviewee gives explanation of a process (e.g. paying their family in a rural area, how they receive payments from employer overseas)
- Reason for doing something a certain way
- Anything you personally find interesting or something that catches your attention
3. Check [this doc](https://docs.google.com/document/d/1wFtncecqSAJgier6c000Hnmke7MlDbJmFjnqB2y21h0/edit?userstoinvite=jelena.marjanov7%40gmail.com&ts=5f4cdec2&actionButton=1) for the interview tables of the participants "Profile & Work", "Preferences", and "Tech Specs"
4. Create a new HackMD note
1. Copy the tables data into a markdown table
2. Use [this persona](https://raw.githubusercontent.com/peakshift/bed.money/feat/jekyll-migration/site/_personas/d9c7.md) as a reference for the rough sections and format the website should have. Just use it as a guide but you are free to add more sections
3. Also create flow diagrams of any interesting user flows

#### Example Flow Charts
##### Simple

graph LR
    1(Collect Salary as Cheque) --> 2(Go to Bank) --> 3(Cash Cheque) --> 4(Go to MTN Agent) --> 5(Deposit to Mobile Money) --> 6(Send to Landlord via Mobile Money)

##### Complex

graph LR
    1(Collect Salary as Cheque) --> 2(Go to Bank) --> 3(Cash Cheque) --> 4(Go to MTN Agent) --> 5(Deposit to Mobile Money) --> 6(Send to Landlord via Mobile Money)
    4 --> 4.1(Mtn Agent Closed)
    2 --> 2.1(Mtn Agent Closed)

##### Other charts
- https://mermaid-js.github.io/mermaid-live-editor/

#### Creating User Personas
Once the information has been gathered, we need to make it more accesisble. Below is an outline of how a persona is created in order to visualise this research.

1. Transcribing the recorded interview (Interviewer can do this also)
2. Listening to the interview
3. Making notes, comments and [tagging the interviews](https://hackmd.io/u1GptC4ORuu4OJa5PovA3w)
4. We try to understand people, so make notes of:
- Needs
- Easy access
- More convenient apps
- Easily memorable USSD codes
- More agents for withdrawing cash from Mobile Money
- Smaller fees for money transferes
- Whys
- Asking a lot of whys we really get to understand the problems, behaviours, patterns
5. We try to understand behaviours and patterns
- Why are things done in a certain way
- Preferred way / Preferrs cash because it is easier to track spendings, preferrs cashless because there is a convenience of doing everything from inside your own home
- There is no other option
- Pushed by someone else / Government pushing cashless in Rwanda, etc
6. We try to understand problems
- Frustrations with different money service providers
- Transaction fees
- Excluding certain categories
- Accessible without internet?
- Older people and people without smartphones can use apps?
- Potential Mobile Money problems:
- People in rural areas
- People who are not computer litarate
- Older people
- Sending money abroad
- Transaction fees
- No access to money if battery on phone dies

##### Personas Example
Researcher can use these personas as an example and guidance. Structure or flow can be changed if that will help improve our content.
[Participant 9](https://hackmd.io/Qx1WCkmhRXm-Z59ZzQGIVA)
[Participant 8](https://hackmd.io/EvD2QLufSAqa--nhqhOjeQ)

### Tags
- "📍 Rwanda",
- "🏦 Bank",
- "💸 Mobile Money",
- "💳 Debit Card",
- "📱 Android",
- "📱 iOS",
- "💻 Has a PC",
- "💻 Desktop",
- "💻 Laptop",
- "☁️ Google Drive (free)",