--- tags: designer-interview --- # Persona W4514 Designer Feedback ### What information did you find useful? #### Sex, Age, & Location - Sex, Age, and Location are all useful pieces of information to determine user demographic (this will also be a useful way to filter target demographics for designers) #### Device & Access - Type of Device: this is really useful for learning which platforms you design for (+responsive design... e.g is it worth having Web & Mobile?) POTENTIAL Q - Web or Mobile preference? - Learning about the users current state of tech comfort - are we designing for first timers or experienced users, or both? - How often are they using the app? This gives a good idea for metric benchmarks for testing - It also provides context as to how much focus needs to go into one set of user experiences/flows (e.g quick transfer, login, etc) #### Familiarity & Preference - I liked hearing about his favourite and least favourite forms of payment. This gives me a good idea of where to start my research - I will then usually download the app, try it for myself, and determine features of positive familiar experience (language, iconography, architecture) - What flows are most important and should receive greater focus in the design + development process - Looking to determine "essential/can't live without" features vs "Nice to haves" - "Familiarity and consistency is quite powerful in design." - What features do they like most, and why? What creates this feeling of safety and positive emotion within the app (my challenge as a designer is, how can I replicate this/improve it) #### Security & Comfort - Particularly with crypto, security and comfort is a huge aspect of design. Being able to create a duediligent user flow that doesn't comprimise security - It was interesting to hear his perspective/anxiety around how secure his money is (e.g not storing in your bed!) #### Pain Points - These are REALLY important for designers. Knowing which flows to avoid, or how to make them smoother/better for the user - Pain points are golden nuggets for how to beat your competitors applications ("What can I do to make them prefer our application?") #### Motivations - These will allow you to know why a user might use your application/payment system - If you're not solving problems or providing a service users *want*, you won't be heading in the right direction - Designers want to relate to their users, to imagine being in their shoes and to think "What do I want as a user who thinks like this?" (Very easy to just use your own point of view and miss things you wouldn't think of - e.g choosing the correct Sign Up/Log In process) ### What was missing? #### App Specific Questions - It is tricky to know what questions are applicable to which application, but I would have loved to know a little more about which features of the application he currently uses he likes in particular. Is there a feeling that he associates with them? - Learning a little more about one or two specific pain points within their payment process/software (particularly applicable to online/apps) #### Familiarity Test - If there was a way of being able to gather my user psychology on the theme of familiarity, this would be great - What language should I use? What types of icons should I use? #### Q's on Security - Security is an essential component of payment systems (especially bitcoin) - How do you store a password? - Do you usually follow step-by-step set up guides? - How likely are you to read a user manual before starting something? - What is your level of "digital hygeine"? - Do you use offline storage for files, passwords, etc? - Do you use a 2FA Authenticator? If so, which one? (e.g Google, Authy) - What level of trust do you give to payment systems? - Do you trust your current method? (e.g Western Union, Cash, etc) - What features makes you feel like you can/cannot trust an application with handling your money - Do you mind having to trust a third-party - or would you prefer to take the risk into your own hands for increased privacy/security? - Do you want to feel like your being taken care of, or that you can take care of yourself without someone watching? #### Access & Usability - What is their prefered log-in method? (Google, Facbook, Email, SMS, Username + Password) - Do they have access to internet 24/7? - Do they therefore require *offline features* ### Further Notes/Meditations #### Continued Feedback - Thank you for introducing me to this user, the interview was so helpful. However, there are one or two questions I'd love to ask them specifically about {insert topic}, can I contact them via you? - How could this continued conversation potentially benefit the user? Could they get tipped for extra questions specific to a designer? - I think this would be a no-brainer for designers!