--- tags: designer-interview --- # CALL WITH ECURRENCYHOLDER / FEEDBACK ## 1.1 Your Project ### What are you currently working on? ##### *Please tell us a little more about the project you are currently working on* #### Are you currently working on a bitcoin/finance related project? Currently no but I did work for a bitcoin brokerage in marketing. #### Are you currently working on any projects? ... ### Are you working on launching an entirely new product, or rolling out new features to an existing product? Answer ... ### What was your role in the team? - [ ] Designer - [ ] Developer - [x] Other (Marketing Department) ... ## 1.2 Demographics ### What demographic/audience are you currently designing for? Answer ... ### Which demographic (if any) do you have trouble targeting/understanding? When I was working at the bitcoin brokerage, we were targeting high networth individuals. They tend to be more relationship driven so that was a challenge. Another one was that we weren’t allowed to use traditional ad platforms like FB ads or Twitter because we were a cryptocurrency related product. ## 1.3 User Motivations, Frustrations, and Traits ### What user motivations are you looking for? #### Since you weren't able to advertise yourself on some of the most used apps did that create any problems with understaning your targets motivations and frustrations? Mmmm not relaly. It just made customer acquisition more challenging. We did user interviews with people who we built personas around. ... ### What user traits are you looking for? Answer ... ### Which user problems/frustrations are you looking to solve? Answer ... ## 1.4 Persona Feedback ### After reading our user persona, was there any information that you found particularly useful/unuseful? Answer ... ### Was there anything essential that you thought was missing? Answer ... ### If you could have asked this persona (or another from your target demographic) 3 targeted questions, what would they be? - What kind of product we are buliding this personas for, bitcoin walllet, mobile wallet, brokerage. What are the problems we are trying to solve? - Their tech experience, mobile phones - he does a screener first ... ### Could you provide us with any feedback on the persona design/layout/visual + information hierachy? Answer ... ### Would you find open-source user personas useful for your financial product? Answer ... ##### Thank you for your time :)