Simple DAO Canvas - Mol LeArt

[](https://)# Simple DAO Canvas - Mol LeArt ## Core ### Name your DAO ### Describe the DAO’s goals as explicitly as possible ### Top 3 expected principles of this organization ### Which decisions/systems can the DAO control? ### What problem do you seek to solve by deploying as a DAO? 1. Mol LeArt aims to build an open and free ecosystem for artists to use and create Technically, the Internet is open and free to create, but to use the work of another is often presumed to be prohibited. Now, even if one really wants to use the work of another, she may not know where to start. Yet, to use the work of another, it'd take significantly less effort to just use it than to figure out who and how to contact the proper rights holder. Because of existing rules of regulations that favor exclusivity over sharing of intellectual property (a.k.a, expression of ideas), platforms and ecosystems in Web2 have become walled gardens to protect these expressions. Rather than committing to the same protective strategy in Web3, Mol LeArt hopes to flip the model and encourage collaboration through sharing of these expressions. 2. Mol LeArt aims to transparently profit from licensing members' art With enough bandwidth and resources, artists can hire agents to handle commercial activities. When the artists have even better bargaining chips, they can work with agencies that have greater reach. Though these relationships are secured through paper contracts, the enforcement of these contracts require artists to trust the agents / agencies. For example, artists must trust agents / agencies to deliver any negotiated royalties. Further, legal complexity increases when art of multiple artists' is involved, as more contracts and negotiations are expected in the process. With Mol, trust is built through smart contracts and demonstrated through an open ecosystem as described in 1. above. As such, Mol should be able to work with significantly less legal complexity when conducting commercial activities on behalf of an individual artist or a group of artists. 3. Mol LeArt aims to increase artists' control over their art By gradually implementing contract terms re commercial activities into smart contracts that artists can dictate and personalize, Mol would give control back to artists. As long as Mol is diligent in adding economic and legal layers to NFTs, artists should see increasing control over their art. ### How would the world change if this DAO is successful? If the DAO is successful, the world would have a self-sustaining creative ecosystem where artists have tools and services needed to control their art. ### What is needed to achieve your goals with this DAO? > Try to focus on the things you want to happen, not any specific tool or framework. - sustainable marketplace - stability in DAO governance / token value - diversity of services and tools to cater to artists of different forms of art ## Community ### What is the project’s backstory? > Why are you here? Why are you building a DAO? Why should people care? People love stories! > I believe in diversity of art and freedom to create. Internet was supposed to enable them but existing IP laws have applied the same rules and regulations that govern real property (houses, cars, etc.) to expressions of ideas. But real property and intellectual property are fundamentally different and thus require different sets of incentives and rules. Mol is an attempt to deviate from meatspace incentive structure while maintaining community rules that do not contradict those in meatspace. ### Communication platforms > Define the “watering holes” of your community and their purpose. - **Daily chatting:** *Discord, Telegram, etc..* - **Knowledge repository:** *GitHub, blog, newsletters, etc..* Discord, Github & Twitter ### Community’s rhythms and rituals: > Meetups, videocalls, blogposts, podcasts, AMAs with members, etc.. - **Weekly:** *Ex: a communty call or something?* - **Monthly:** *Ex: a regular time to make budgetting proposals?* Discord for now. ### Who is responsible? > Who are the people or organizations responsible and who keeps the pulse of the rituals. Mol LeArt is. Mol will likely become a Delaware series LLC. Each series can own a portion of the commons for licensing purposes. ### Member journey #### Describe the new user onboarding process > How do people discover and join your DAO? > In general, Mol should maintain social media to engage with the public. Mol should be open for anyone to join. Prospective members also must submit an survey (https://docs.google.com/forms/d/1T25rkyvy2bcLVDAdtvvCr-jzgfR6YOZo0WVfLSbgg-o/edit). #### How do new users catch up? > Getting started page, calls to action, newsletter, etc.. > Discord and some sort of handbook to handhold users through tools and services offered. #### How do you keep users engaged? > Why should people stick around after discovering your DAO? #### How does a user leave? Why might they do so? > Both good and bad reasons. ## Governance elements ### Key performance indicators > What are you optimizing for? - \# or % active users (per week) - \# of proposals made/passed (per week) - \# of NFTs minted - DAO earnings through secondary sales ### Reflect on these governance polarities >- Global <> the organization’s physical infrastructure <> Local Global >- Decentralized <> how distributed amongst people is its decision making <> Centralized Goal is to decentralize but we will need to take a centralized approach to set up an ecosystem that adheres to the "top 3 principles" ### Caps and global constraints > Maximum total token holdings? Maximum burn rate of funds? What are users not allowed to do? No pre-mining tokens and no cap to token distribution ### Common proposals > What are the decisions the DAO takes on a daily basis and are not considered critical? - distribution of NFT factories for minting NFTs - To obtain an NFT factory, members must submit a proposal. Once passed, minion should be used to spawn the factory and transfer it to the proposed member ### Critical proposals > What are the critical decisions that the DAO can take that need a high degree of consensus? ### Legal strategy > How does the DAO negotiate it’s legitimacy with the legacy legal system? Mol will likely become a Delaware series LLC. Each series can own a portion of the commons for licensing purposes. ### Doubts and concerns on the parameters > Questions, comments, and concerns go here. - recruiting artists with art that the DAO can license - diversity of artists and art - (?)quality of art ## Stakeholder Analysis ### From the users’ point of view, what is the DAO’s primary objective? > Should be one sentence or less. To artists, Mol must be free and open to create and collaborate. To collectors, Mol is reasonable. ### What connects your different user personas? > They might share goals, ambitions, ideology, or just the same office. What is it? Ideology for an open and collaborative environment to create art. ### How do users coordinate strategy, planning and direction? > Where/how does the community coordinate so that the DAO can operate in a peer to peer way? ### How can users leverage participation for individual benefit? > What do people get out of the DAO? Connecting their needs/desires to the collective process is important to keep your users engaged. ### Describe your user personas: > Think about their age, lifestyle, and goals. - Persona 1 - Persona 2 - Persona 3 ## Actors ### DAO functions > What do you want your DAO to do? - Manage assets - Curate content for licensing - Create a marketplace ### Ideal proposal types (brainstorm) > These types will help determine who gets tokens and how. Budget / funding: - fundraising - one off proposals - monthly budgeting - etc... ### If you plan on managing or allocating capital who are the funders? Why would they fund your DAO? > Is it top down (grants)? Bottom up (Moloch)? Do stakeholders pay subscription (membership dues)? Etc.. ---