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title: DiamondDAO/Chainverse Product & Strategy

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title: DiamondDAO/Chainverse Product & Strategy 
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# DiamondDAO/Chainverse Product & Strategy 

## Objective 
This document aims to have a clearer understanding of: 
1. User personas (who are our users & what problems do they face)
2. Product offering & positioning (how do we solve the problems of each persona)
3. How DiamondDAO community & 'Chainverse product' works hand in hand & symbiotically

Why is illustrating user personas & product offering important? 
* Defining user personas is important because there are always multiple unique but interlinked personas in a DAO, which all have different backgrounds, needs and wants. Furthermore, each person can wear multiple hats in different contexts and DAOs (you can be a core team in 1 DAO, community member in another, or an investor looking to do web3 reserach simultaneously)
* It will be important to be clear on each of the user personas, their problems, and how we intend to solve them. 'Internally', this helps to recruit more contributors & help existing contributors build better. 'Externally', this helps users better discover the product and also use the product more powerfully. 

Why is illustrating the symbiotic relationship between community & product important?
* First, this will inform how the product team approaches identifying needs, defining solutions and building products (i.e. via decentralised inputs & contribution). Also, it will inform DiamondDAO in how they should interact and support the Chainverse product. 
* More importantly, in line with the community-owned and decentralised ethos of DAOs & Web3, this will help set us apart from other products, attracting contributors and community members to the DAO, and users to the the product


## 0. Why are we here?
> We are here because we believe in the Web 3 movement. Our belief in the power of Web 3 fueled our natural curiosity to better understand the Web 3 ecosystem. With communities and coordination at the epicenter of Web 3, we started to explore and define community health. Our mission is to accelerate the Web 3 transition through measuring, defining and monitoring community health.  
**Taken from Diamond DAO's Docs**


## 1. Who do we solve for & what problems do they face?
> By distilling the user personas & their problems, we hope to be clear on our target audience, product positioning, TAM, competitors. 

|                               | Problem                                                                                                                                                    | Current Alternatives |
| ----------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------- | -------------------- |
| DAO Core / Community Managers | How do I better understand, engage & empower my community to achieve our shared goals?                                                                     | Many tools on different platform (e.g. Discord, manual exports, Telegram, etc.)                 |
| DAO Community Members         | How do I discover, join & be more involved with communities I am interested in?                                                                            | DAOhaus explore page, Twitter  |
| DAO/Web3 Investors            | How do I discover, analyse & discern between the different Web3 / DAO projects that are promising?                      | DeepDAO, Nansen, Messari, CoinGecko, etc.

## 2. How do we want to do it?
> Here, we elaborate what we do, alluding to what's so different abotu us (i.e. we're both a community & a product) 
 
Chainverse is a data analytics platform that integrates off-chain & on-chain data to give actionable insights for the Web3-native audience. 
* For DAO core teams, it helps them understand, engage & empower their communities. 
* For DAO community members, it helps them discover, join & get involved with DAOs
* For DAO/Web3 investors, it helps them discover, analyse & discern between different projects to invest in. 

As a product, Chainverse is owned, built and governed by the DiamondDAO community, a DAO of data-nerds, analysts and builders. As a community, DiamondDAO members: 
* Build features for Chainverse
* Integrate datasets into Chainverse
* Use Chainverse to do consulting gigs 
* Advocate Chainverse to their peers

## 3. What is our product offering?
|                               | Problem                                                                                                                                                    | Solution|
| ----------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------- | -------------------- |
| DAO Core / Community Managers | How do I better understand, engage & empower my community to achieve our shared goals?                                                                     | Community UI                |
| DAO Community Members         | How do I discover, join & be more involved with communities I am interested in?                                                                            | Member UI  |
| DAO/Web3 Investors            | How do I discover, analyse & discern between the different Web3 / DAO projects that are promising?                      | Investor UI
> By mapping out user personas > problems > solution, it helps us clearly explain our mission, roadmap, product strategy, 'revenue' model, community/DAO interactions. This should be helpful for all personas, regardless whether they are DiamondDAO members, Chainverse users (DAO core, DAO community, Web3 investors), etc.
