--- title: DiamondDAO/Chainverse Product & Strategy tags: --- # DiamondDAO/Chainverse Product & Strategy ## Objective This document aims to have a clearer understanding of: 1. User personas (who are our users & what problems do they face) 2. Product offering & positioning (how do we solve the problems of each persona) 3. How DiamondDAO community & 'Chainverse product' works hand in hand & symbiotically Why is illustrating user personas & product offering important? * Defining user personas is important because there are always multiple unique but interlinked personas in a DAO, which all have different backgrounds, needs and wants. Furthermore, each person can wear multiple hats in different contexts and DAOs (you can be a core team in 1 DAO, community member in another, or an investor looking to do web3 reserach simultaneously) * It will be important to be clear on each of the user personas, their problems, and how we intend to solve them. 'Internally', this helps to recruit more contributors & help existing contributors build better. 'Externally', this helps users better discover the product and also use the product more powerfully. Why is illustrating the symbiotic relationship between community & product important? * First, this will inform how the product team approaches identifying needs, defining solutions and building products (i.e. via decentralised inputs & contribution). Also, it will inform DiamondDAO in how they should interact and support the Chainverse product. * More importantly, in line with the community-owned and decentralised ethos of DAOs & Web3, this will help set us apart from other products, attracting contributors and community members to the DAO, and users to the the product ## 0. Why are we here? > We are here because we believe in the Web 3 movement. Our belief in the power of Web 3 fueled our natural curiosity to better understand the Web 3 ecosystem. With communities and coordination at the epicenter of Web 3, we started to explore and define community health. Our mission is to accelerate the Web 3 transition through measuring, defining and monitoring community health. **Taken from Diamond DAO's Docs** ## 1. Who do we solve for & what problems do they face? > By distilling the user personas & their problems, we hope to be clear on our target audience, product positioning, TAM, competitors. | | Problem | Current Alternatives | | ----------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------- | -------------------- | | DAO Core / Community Managers | How do I better understand, engage & empower my community to achieve our shared goals? | Many tools on different platform (e.g. Discord, manual exports, Telegram, etc.) | | DAO Community Members | How do I discover, join & be more involved with communities I am interested in? | DAOhaus explore page, Twitter | | DAO/Web3 Investors | How do I discover, analyse & discern between the different Web3 / DAO projects that are promising? | DeepDAO, Nansen, Messari, CoinGecko, etc. ## 2. How do we want to do it? > Here, we elaborate what we do, alluding to what's so different abotu us (i.e. we're both a community & a product) Chainverse is a data analytics platform that integrates off-chain & on-chain data to give actionable insights for the Web3-native audience. * For DAO core teams, it helps them understand, engage & empower their communities. * For DAO community members, it helps them discover, join & get involved with DAOs * For DAO/Web3 investors, it helps them discover, analyse & discern between different projects to invest in. As a product, Chainverse is owned, built and governed by the DiamondDAO community, a DAO of data-nerds, analysts and builders. As a community, DiamondDAO members: * Build features for Chainverse * Integrate datasets into Chainverse * Use Chainverse to do consulting gigs * Advocate Chainverse to their peers ## 3. What is our product offering? | | Problem | Solution| | ----------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------- | -------------------- | | DAO Core / Community Managers | How do I better understand, engage & empower my community to achieve our shared goals? | Community UI | | DAO Community Members | How do I discover, join & be more involved with communities I am interested in? | Member UI | | DAO/Web3 Investors | How do I discover, analyse & discern between the different Web3 / DAO projects that are promising? | Investor UI > By mapping out user personas > problems > solution, it helps us clearly explain our mission, roadmap, product strategy, 'revenue' model, community/DAO interactions. This should be helpful for all personas, regardless whether they are DiamondDAO members, Chainverse users (DAO core, DAO community, Web3 investors), etc.