---
title: Swingby December Engagement
tags:
---
# Swingby December Engagement

**Objectives:**
1. Launch Swingby's Testnet & drive up engagement with the community through giveaway campaigns
2. Tease & prepare for DAO launch via Tweets

**Giveaway campaign**
- 1. User requests test tokens from public faucets
- BTC: https://bitcoinfaucet.uo1.net/, https://testnet-faucet.mempool.co/
- ETH: https://faucet.ropsten.be/,
- 2. User completes X action on (e.g. do swaps between BTC <> ERC-20)
- 3. User tweets transaction hash
- 4. Admin collate transaction submissions
- 5. Admin announce winners & airdrop tokens to winners (100,000 $SWINGBY in total)

**Timeline**
- W0 - **13 December (Nov Update) -> 17 December (Testnet Giveaway)**
- Article 0: Testnet Launch Date & Nov Updates
- Tweet 1: DAO Retweet 1
- Article 1: Testnet Giveaway Article
- Tweet 2: Testnet goes live
- W+1 - **20 December (Giveaway week 1)**
- Tweet 3: Testnet Campaign Tweet
- Tweet 4: DAO Retweet 2
- Tweet 5: Testnet Campaign + Stats tweet
- W+2 - **27 December (Giveaway week 2)**
- Tweet 5: Testnet Campaign + Stats tweet 2
- Tweet 6: DAO Retweet 3
- Collect & Draw 20 eligible winners
- W+3 - **3 January (Campaign wrap-up)**
- Article 2: Review article on testnet launch + Dec Updates
- Tweet 7: Review article tweet
- Tweet 8: DAO Retweet/Tweet 4

**Scope**

| Scope | Deliverables |
| -------------------------------------------------------------------------------------------------------------------------------------------------------------- |:------------------------------------------------------------------------------------------- |
| <li>Marketing syncs every week to define priorities & narratives</li><li>Weekly analysis of marketing numbers </li><li>Creation of relevant FAQs & graphics for campaign</li><li>Writing & editing of 2 article</li><li>Creation of 7-8 socials</li> | <li>4 Marketing syncs</li><li>All FAQs & graphics for campaign created</li><li>2 written & published articles</li><li>7-8 published socials / polls</li><li>Completed campaign with airdrop to 20 winners</li> |

**Cost**: 10,000 USD

*The workstream of kickstarting conversation with MarketAcross will continue in parallel. The ideal outcome here either:
- A: If there is alignment between MarketAcross & Swingby, we have a model & timeline to start work
- B: If there is no alignment between MarketAcross & Swingby, I can recommend another PR firm