---
# System prepended metadata

title: Swingby Marketing Sync 29-11
tags: [swingby]

---

---
title: Swingby Marketing Sync 29-11
tags: swingby
---

# Swingby Marketing Sync 29-11 

1. **Numbers Review** 
3. **Last Week** 
    - Published Article on new Network Incentives 
    - Prepared Recap Tweet, not published yet
4. **This Week** 
    - Do we want to do damage control? i.e. Delay drop in staking rewards? Or release new APY increases? 
    - Discussion: 
        - Small group of VIP members (community metanodes) making noise on TG/Discord
        - Jacob: Delay drop in rewards till testnet launch OR write about switching incentives
        - Luke: Generally agreed on approach
        - Senga: Uptrend on swap volumes, not so big of an issue for Metanodes
    - Actionable: 
        - [x] Amos: Edit the article with new date (testnet launch) with a tweet today. Tweet thread on Friday on rebalancing incentives & TVL,swap volume context
5.  **Next Week: Start November Update + Testnet Launch article (scheduled 9/10 Dec)**
    - Outline: 
        - Testnet Dates
        - [ ] **Luke: Need Dev Updates** 
        - Volume & Progress Updates
        - Recap of Rebalancing of Network Incentives
        - [ ] Jacob: **Need Bitcoin APY revision model & timeline**
5. **Testnet Launch Discussion** 
    - **Mechanics**
        - 1. User tweets with BTC & ETH address
        - 2. Admin review & release test tokens to addresses
        - 3. User to complete X action (e.g. do swaps between BTC <> ERC-20)
        - 4. User to tweet transaction hash 
        - 5. Admin do lucky draw tokens 
        - 6. Admin airdrop tokens to winners
    - W-1 - **9/10 December (Announcement)**
        - Article 1: Testnet Launch & Giveaway
        - Tweet 1: Testnet Giveaway Announcement
    - W0 - **15 December (Testnet Launch)**
        - Tweet 2: Testnet goes live
        - Tweet 3: Testnet Campaign Tweet
    - W+1 - **22 December (Giveaway week 1)**
        - Tweet 4: Testnet stats tweet 
        - Tweet 5: Testnet Campaign tweet 2
    - W+2 - **29 December (Giveaway week 2)**
        - Tweet 6: W1 Winners Tweet
        - Tweet 7: Testnet Campaign tweet 2
    - W+3 - **3 January (Campaign wrap-up**
        - Tweet 8: W2 Winners Tweet
        - Article 2: Review article on testnet launch + Dec update
6. Testnet Launch Preparations
    - [ ] Luke: Prepare Faucet customisations for BTC & ETH (2 weeks) 
    - [x] Amos: Create Flow for users on how to enter the giveaway
        - 1. User tweet & provide address 
        - 2. Admin review & release test tokens 
        - 3. User to complete X action (BTC <> ERC-20)
        - 4. User to tweet transaction hash 
        - 5. Admin do lucky draw 
    - [x] Amos: Decide Budget for giveaway
        - 10 users / week & 10000 SWINGBY = 100,000 SWINGBY (5,000 USD) / week