---
title: Swingby Marketing Sync 29-11
tags: swingby
---

# Swingby Marketing Sync 29-11

1. **Numbers Review**
3. **Last Week**
- Published Article on new Network Incentives
- Prepared Recap Tweet, not published yet
4. **This Week**
- Do we want to do damage control? i.e. Delay drop in staking rewards? Or release new APY increases?
- Discussion:
- Small group of VIP members (community metanodes) making noise on TG/Discord
- Jacob: Delay drop in rewards till testnet launch OR write about switching incentives
- Luke: Generally agreed on approach
- Senga: Uptrend on swap volumes, not so big of an issue for Metanodes
- Actionable:
- [x] Amos: Edit the article with new date (testnet launch) with a tweet today. Tweet thread on Friday on rebalancing incentives & TVL,swap volume context
5. **Next Week: Start November Update + Testnet Launch article (scheduled 9/10 Dec)**
- Outline:
- Testnet Dates
- [ ] **Luke: Need Dev Updates**
- Volume & Progress Updates
- Recap of Rebalancing of Network Incentives
- [ ] Jacob: **Need Bitcoin APY revision model & timeline**
5. **Testnet Launch Discussion**
- **Mechanics**
- 1. User tweets with BTC & ETH address
- 2. Admin review & release test tokens to addresses
- 3. User to complete X action (e.g. do swaps between BTC <> ERC-20)
- 4. User to tweet transaction hash
- 5. Admin do lucky draw tokens
- 6. Admin airdrop tokens to winners
- W-1 - **9/10 December (Announcement)**
- Article 1: Testnet Launch & Giveaway
- Tweet 1: Testnet Giveaway Announcement
- W0 - **15 December (Testnet Launch)**
- Tweet 2: Testnet goes live
- Tweet 3: Testnet Campaign Tweet
- W+1 - **22 December (Giveaway week 1)**
- Tweet 4: Testnet stats tweet
- Tweet 5: Testnet Campaign tweet 2
- W+2 - **29 December (Giveaway week 2)**
- Tweet 6: W1 Winners Tweet
- Tweet 7: Testnet Campaign tweet 2
- W+3 - **3 January (Campaign wrap-up**
- Tweet 8: W2 Winners Tweet
- Article 2: Review article on testnet launch + Dec update
6. Testnet Launch Preparations
- [ ] Luke: Prepare Faucet customisations for BTC & ETH (2 weeks)
- [x] Amos: Create Flow for users on how to enter the giveaway
- 1. User tweet & provide address
- 2. Admin review & release test tokens
- 3. User to complete X action (BTC <> ERC-20)
- 4. User to tweet transaction hash
- 5. Admin do lucky draw
- [x] Amos: Decide Budget for giveaway
- 10 users / week & 10000 SWINGBY = 100,000 SWINGBY (5,000 USD) / week