---
title: DAOhaus Analytics Report
tag: analytics, product
---

# DAOhaus Analytics Report
* Links can be found here: https://plausible.io/app.daohaus.club AND https://plausible.io/daohaus.club
* If we use Plausible Analytics moving forward, I can work on embedding the dashboards on stats.daohaus.club

## 1. Baseline usage numbers - How are we doing, in general?
> These numbers tell us about usage numbers, which we can plot trends and assess how we're doing across time.

### Insights

* High interactions per page for DAOhaus app
* Further studies can be done on DAOhaus website bounce rate (analysis by page, exit pages, sources, etc.)

### Data

| | DAOhaus app | DAOhaus website |
| ------------------------- | ----------- | --------------- |
| Visitors (7 days) | 2.3K | 1.3K |
| Visitors (1 month, est) | 9.8K | 5.6K |
| Page views (7 days) | 20.3K | 4.1K |
| Page views (1 month, est) | 87K | 17.5K |
| Bounce rates | 39% | 60% |
| Page views / user | 8.8 | 3.15 |
| Visit duration | 5m 39s | 2m 56s |

## 2. User Demographics - Who are our users?
> These numbers show us who our users are, so that we know who & how we should be building for.

### Insights
* Majority of DAOhaus app and website users are on Desktop/Laptop (63% of DAOhaus app users and surprisingly 73% of website users)
* Top 10 countries are:
* 'Developed' nations: majority Desktop-based
* Good level of English competency: No heavy need for language localisation per se

| Rank | DAOhaus app | DAOhaus website |
| ---------- | ----------- | --------------- |
| 1 | USA | USA |
| 2 | Germany | UK |
| 3 | UK | Germany |
| 4 | Australia | Canada |
| 5 | Canada | Australia |
| 6 | China | India |
| 7 | Nigeria | Nigeria |
| 8 | Hong Kong | Hong Kong |
| 9 | India | Singapore |
| 10 | Spain | South Korea |
| % Of Total | 70% | 67% |

* Current data set is still small, but future studies can look into
* **Site metrics depending on country**. For instance, by chance, I found out that Chinese users buck the trend by being majority on mobile instead of desktop.
* **Discrepancies between DAOhaus app/website**. If a country's users has high website users, but low app users, it means there is interest but something wrong with conversion.

### Data

> Images below are a little small, so you can go to the imgur link directly for more detail.

| | DAOhaus app | DAOhaus website |
| -------------------- |:------------------------------------ |:------------------------------------ |
| Top 10 countries | |  |
| Mobile/Desktop split |  |  |

## 3. Acquisition statistics
> These information show us where our users are coming from, so we can measure our marketing and growth strategies to improve them.

### Insights (Top 10 Sources)
| | DAOhaus app | DAOhaus website |
| -------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Composition of acquisition | Most users come from (descending order)<li>(1) Direct/None</li> <li>(2) Search (via Google)</li><li>(3) DAO sites (DAosquare, GenesisL1, LexDAO, MolochDAO, MetaCartel, Peerion)</li><li>(4) Wallets | Most users come from (descending order) <li>(1) Direct/None</li> <li>(2) Search (via DuckDuckGo/Google)</li><li>(3) Social (Twitter)</li><li>(4) DAOhaus app </li> <li>(5) Listing sites (DefiPrime/CoinGecko) </li> <li>(6) News (CoinDesk) </li> |
| Quality of acquisition | <li>**Best source is DAO websites**(30-50% bounce, around 2min session), **worst** source is **Twitter** (64% bounce, 44s session)</li> <li>DAOsquare & LexDAO has lowest engagement</li> | <li>**Best source is DAOhaus app**(29% bounce, 5m session), **worst** sources are **CoinDesk** (87% bounce, 1m session) & **Blockscout**(82% bounce, 1m session)</li> <li>Low presence of marketing efforts (either they are not tracked, or can be improved) </li> |

### Insights (Entry Pages)

<!--1. Metacartel xDai
2. MetaCartel xDai - Proposals
3. MetaCartel Ventures
4. Raid Guild
5. Genesis L1 - Proposals
6. ROBOT - Members
7. Raid Guild - Proposals-->

| | DAOhaus app | DAOhaus website |
| -------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Insights | <li> Generally, users come in through the main pge, `/explore` and `/summon`, which have neutral session bounce rates & session durations </li><li>Top app.daohaus.club pages belong to **MetaCartel xDai, MetaCartel Ventures, Raid Guild, Genesis L1, iROBOT** </li><li> **MetaCartel xDai is strong in visitors, bounce rates** (17-26% bounce) but low in time on page (30sec) </li><li> Genesis L1's Proposals & iROBOT's Members page have very long time on page (>2min) </li> | <li>Most visitors are coming into the main website, or to documentation pages</li> <li>Documentation pages (`docs/`,`docs/proposals`, `docs/users/intro-dev`,`docs/users/summon` have **much longer visit durations** (5-7m vs 2.5 min on DAOhaus website)</li> |

### Data

| | DAOhaus app | DAOhaus website |
| ------------------------------------ | ------------------------------------ | ------------------------------------ |
| Sources in |  |  |
| Entry page |  |  | | |

## Product opportunities
> These information show us where our product fall short, so we can improve

### Insights

| | DAOhaus app | DAOhaus website |
| ----------------------------------- | -------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Highest bounce rates (top 20 pages) | <li> `/` , `/market`, `docs/proposals` and `/docs/devs` have highest bounce rates</li> | ==WIP: Current page listings are filtered according to /dao/`chain`/`daoAddress`/`feature`. To identify product opportunities, some data cleaning & filtering is required first.== |
| Exit rate | Highest exit rate pages are `/`, `/docs/boosts` , `/market`, `/token`, `/community`. On its own, this data is not really conclusive - more study is required | ==WIP: Current page listings are filtered according to /dao/`chain`/`daoAddress`/`feature`. To identify product opportunities, some data cleaning & filtering is required first.== |
| Most visited page in Docs | <li>Within docs, `intro-moloch` and `intro-dao` has highest visitors but that could be because they are the first 2 links. </li> <li>**Pages with high visits & long time on page could indicate that we need to improve the product &/or docs (e.g. Membership, Glossary, Boosts, Summon, Navigation, Handbook, Devs, Proposals)** </li> | NIL |

### Data

| | DAOhaus app | DAOhaus website |
| ----------------------------------- | ------------------------------------ | ------------------------------------ |
| Exit rate |  |  |
| | | |
| Highest bounce rates (top 20 pages) |  | |
| Most visited pages in Docs |  | - |