---
title: Swingby November Engagement Scope
tags: swingby, scope, project
---

# Swingby Nov Engagement Scope

## Context
In October, we redefined the narrative and increased community engagement & sentiment (especially over Twitter & trading volumes). More specifically, we have created a 4-article series:
1. Narrative: Vision, Purpose & Why should people care?
2. Product: Product & use cases to achieve Swingby's vision
3. Tech: Technical Upgrades & smart contracts to build the Product
4. Community: AMA & Dev Update

In November, the key highlight is the Testnet Launch and marketing / community efforts should focus on updates or indicators of progress. This makes the tech & product developments a dependency for marketing.

| Timeline | Milestone |
| -------------- | -------------- |
| Early Dec | Testnet Launch |
| TBD (Jan/Feb?) | Mainnet Launch |

To decouple the tech dependencies from marketing / community, I'll propose November to be a month of
1. Continuation of marketing momentum
2. Planning for testnet launch

## November Scope

### 1. **Continue marketing momentum with our content marketing**
> We have kickstarted momentum with 4 back-to-back articles. The intensity & frequency is good-to-have, but not necessary (unless we have good talking points to create content with). Until we do, I'd recommend continuing with articles but at lower frequency

| Scope | Deliverables |
| -------------------------------------------------------------------------------------------------------------------------------------------------------------- |:------------------------------------------------------------------------------------------- |
| <li>Marketing syncs every 2 week to define priorities & narratives</li><li>Editing of 1 article</li><li>Writing & editing of 1 article</li><li>Creation of 4 socials / polls (1/week)</li><li>Bi-weekly tracking & analysis of marketing numbers </li> | <li>2 Marketing syncs</li><li>1 edited & published articles</li><li>1 written & published articles</li><li>4 published socials / polls</li><li>Bi-weekly analysis of marketing numbers </li> |

### 2. **Plan for testnet launch**
> During previous discussion, we did not align on how to brand SkyPools (i.e. Branded House vs House of Brands). Furthermore, we have an upcoming MarketAcross PR engagement, which the team needs to decide the objective & timing of the press launch. These are important decisions that we need to make before the testnet, mainnet and PR launch, so we should define these when we have time.
* (A) Create a marketing plan for Testnet Launch (Targeted Dec 2021)
* Approach: MarketAcross to focus on external outreach, Swingby team to focus on community engagement & content marketing
* Deliverable:
* Weekly plan for December's Testnet Launch on community engagement, content marketing plan
* Community campaigns for Testnet Launch
* (B) Engage with MarketAcross to finalise:
* Timeline for engagement (how do we navigate the milestones? And uncertainty of timelines?)
* Messaging, Channels & Approach for actual press outreach
* Deliverable: Achieve sufficient information gathering & stakeholder alignment to kickstar the PR engagement

### Estimated Cost: USD 6,500

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## Looking Forward
I understand that the team is looking for a full-time marketing person at some point for continuity & longevity of marketing.

To help with continuity, I can assure the team that I can dedicate time in December to execute on the testnet launch campaigns (I can re-quote after the planning). Beyond that, if the team wants a heavier ramp-up on mainnet launch, it might be better to have a full-time marketing person to execute it.

Do let me know when you guys are thinking of getting a full-time person onboard & I'm happy to hand over the project to ensure a smooth transition, so that the launches are successful.