--- title: Project Plan for Swingby's Testnet Launch tags: swingby, project --- # Project Plan for Swingby's Testnet Launch This document lays out the Project Plan for Swingby's Testnet Launch (mainly Swingby's objective, scope and timelines). Given the Testnet Launch objectives (covered in next section) and tight timelines (22 October), we will **focus our efforts mainly on the Memes (aka Marketing)** as it is the most lacking pillar for Swingby now. ![](https://i.imgur.com/53tb08Q.png) The Marketing Framework that will underpin the deliverables of this project is as follows. ![](https://i.imgur.com/v9WAf5p.png) From the Framework, the scope planned below ensures we can deliver the deliverables and **drive up engagement over 4 weeks.** > For more context, you can refer to the [previous document](https://hackmd.io/@arentweall/ByBFWpebY). Once the Scope has been delivered, Swingby would be able to better **synergise other efforts in the Memes/Marketing Pillar or even work on other pillars (e.g. Liquidity / Tech)** for a stronger flywheel effect. At the end of this project, we can do a **pre-post analysis**, looking at how we can double down or switch our focus to different pillars to **further enhance this flywheel effect**. # 1. Swingby's Objective | | Objective | Metrics | | --- | -------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------- | | 1 | **Define & articulate narrative for Swingby's project** | Delivery of new narrative | | 2 | **Increase community engagement & mindshare for Testnet launch in October 2021** | <li># of Twitter followers</li><li>Tweet engagement rate</li><li># of Discord members </li><li>Discord engagement rate</li><li>Trading Volume</li><li># Token Holders</li> | | 3 | **Set up marketing framework for future momentum & growth** | Delivery of narrative, content, community, channels, conversion framework | # 2. Scope | Objective | Scope | Deliverable | Timeline | | ----------------------------------------------------------------------------------- |:----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------- | --------- | | 1. **Define & articulate narrative for Swingby's project** | <li>Organise internal workshop to crowdsource & refine narrative</li><li>Synergise discussion to create a Vision / Strategy document</li><li>Create Article 1 (Narrative) to kickstart marketing efforts</li> | <li>Internal workshop x1</li><li> Vision / Strategy document x1</li><li>Article 1 (Narrative) x1 </li> | 1 October | | 2. **Increase community engagement & mindshare for Testnet launch in October 2021** | **Content/Channels**<li>Create Articles x3 (Tech, Product, Community Call) </li><li> Set up Substack</li><li>Create Socials from Articles & post on Substack/other channels</li><li>Seek non-paid syndication of articles (where possible)</li> | <li>Article x3 (Tech, Product, Community Call)</li><li>Substack set up x1</li><li>Social media collaterals xN</li><li>Content calendar till 22 Oct</li> | Ongoing (22 Oct) | | 2. **Increase community engagement & mindshare for Testnet launch in October 2021** | **Community** <li> Announce & run Open Dev Call 1 with team (updates + AMA) </li><li>Re-organise Discord</li><li>Post Socials & Articles in Discord</li><li>Run campaigns in Discord (if any)</li> | <li> Open Dev Call x1</li><li>Discord cleanup x1</li><li>Announcements in Discord xN | Ongoing (22 Oct) | | 2. **Increase community engagement & mindshare for Testnet launch in October 2021** | **Conversion**<li>To put CTA (Discord/Twitter) into all materials</li><li>Track pre & post metrics</li> | <li>Metrics tracking document x1</li> | Ongoing (22 Oct) | | 3. **Set up marketing framework for future momentum & growth** | Accomplished in above scope | Delivered in above deliverables | Ongoing (22 Oct) | # 3. Timelines > Timelines here are tentative and prone to change. ## Content Calender - What goes on channels & community ![](https://i.imgur.com/eWLpFDJ.png) ## Execution Calendar - ![](https://i.imgur.com/KsWUQ7j.png) ![](https://i.imgur.com/YPjffQN.png) # 4. Working Model All of the project management and marketing execution efforts will be done and delivered by myself (or contractors sourced by myself, if needed). Effort & time required for the team includes: | | Purpose | Week? | Time | Effort | Who? | | --- | ------------------------ | ------------------------------ | --------- | ----------------------------- | --------------------- | | 1 | Weekly 30min standup | Weekly | 30 min | Attend standup | Business + Tech Leads | | 2 | Vision & Values workshop | Week of 24 Sep | 2 hours | Attend workshop | Business + Tech Leads | | 3 | Editing of Articles x4 | Weekly | 30 min | Read draft & provide comments | Business + Tech Leads | | 4 | Writing of Tech Article | Week of 8 Oct | 4-5 hours | Write article draft | Jacob ++ | | 5 | Run Open Dev Call | Week of 15 Oct | 1 hour | Apear on Dev Call | Jacob ++ | Any other resources which can help me do my job better will be beneficial, such as: - Previous strategy documents / product documents that show thought process behind how we build product / launch things at Swingby - Any previous design systems / brand guidelines - Any working files for social media assets - Any human / contractor resources (e.g. community management) # 5. Milestones & Payment <!-- Payment will be facilitated by [Smart Invoice](https://smartinvoice.xyz), with payments in the following milestones: > Smart Invoice is a smart contract escrow tool created by Raid Guild to facilitate business payments between client & service provider. > Clients deposit the entire project cost into Smart Invoice and release funds only when they are satisfied when a certain milestone is hit. This gives both clients and service providers trust when it comes to payments. --> **Total Project Cost**: USD10,000 **Project Duration**: 20 Sep 21 - 22 Oct 21 (Dependent on Testnet Launch) <!-- | | Milestone | Payment % | Release Amount | Target Date | | --- | ------------------------------------------------------------------------------------------------- | --------- | -------------- | --- | | 1 | Publish Article 1 on Narrative (i.e. completed workshop, vision document & published Article 1) | 30% | USD3,000 | 29 Sep | | 2 | Publish Article 2 & 3 on Tech & Product | 30% | USD3,000 | 7 Oct | | 3 | Complete project (i.e. completed Dev Call, publish Article 4 on testnet, do pre & post analysis ) | 40% | USD4,000 | 22 Oct | Once the above is good to go, I will create the Smart Invoice link and send over for the deposit of funds. When the funds are in, we are good to kickstart the project! --> --- Appendix # Project Checklist | Objective | Deliverable | Timeline | | ----------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------------- | | 1. **Define & articulate narrative for Swingby's project** | <li>✅ Internal workshop x1</li><li>✅ Vision / Strategy document x1</li><li>✅ Article 1 (Narrative) x1 </li> | 1 October | | 2. **Increase community engagement & mindshare for Testnet launch in October 2021** | <li>✅ Article x3 (Tech, Product, Community Call)</li><li>✅ Substack set up x1</li><li>🔵 Social media collaterals xN</li><li>🔵 Content calendar till 22 Oct</li> | Ongoing (22 Oct) | | 2. **Increase community engagement & mindshare for Testnet launch in October 2021** | <li>✅ Tweet -> Article-based AMA </li><li>✅ Discord cleanup x1</li><li>✅ Announcements in Discord xN | Ongoing (22 Oct) | | 2. **Increase community engagement & mindshare for Testnet launch in October 2021** | <li>✅ Metrics tracking document x1</li> | Ongoing (22 Oct) | | 3. **Set up marketing framework for future momentum & growth** | Delivered in above deliverables | Ongoing (22 Oct) |