select rowid, code, creator, url, last_modified_datetime, product_name 
from [all] where 

/* search for these words */
url REGEXP "cleaning"

/* but excluding these ones */
/* and url NOT REGEXP "" */

/* and also excluding these products, which are real food products */
and code != '4027245008062' /* Deep Cleaning */

order by last_modified_t desc limit 550

Corresponding URL (to be manually updated):

http://mirabelle.openfoodfacts.org/products?sql=select+rowid%2C+code%2C+creator%2C+url%2C+last_modified_datetime%2C+product_name+%0D%0Afrom+%5Ball%5D+where+%0D%0A%0D%0A%2F*+search+for+these+words+*%2F%0D%0Aurl+REGEXP+%22cleaning%22%0D%0A%0D%0A%2F*+but+excluding+these+ones+*%2F%0D%0A%2F*+and+url+NOT+REGEXP+%22%22+*%2F%0D%0A%0D%0A%2F*+and+also+excluding+these+products%2C+which+are+real+*%2F%0D%0Aand+code+%21%3D+%274901588160819%27+%2F*++*%2F%0D%0A%0D%0Aorder+by+last_modified_t+desc+limit+550