# 7 Best ways to leverage your subscriber list to sell your SaaS product
If you're running a SaaS business, you know that acquiring new customers can be a challenge. In fact, according to a study by HBR, the average cost of acquiring a new customer is 5 to 25 times more than the cost of retaining an existing one.

That's why it's so important to make the most of your existing customer base - and one of the best ways to do that is by leveraging your subscriber list.

According to 99Firms, [software companies](https://www.aalpha.net/) with an annual growth rate of 20% have only an 8% chance of survival.

That means the competition in the SaaS space is exceptionally high. You need to discover new strategies to survive in the market and strength your customer base for higher revenues with reduction in your acquisition costs.

Apart from having a solid [data analytics strategy](https://www.thoughtspot.com/data-trends/analytics/how-to-create-a-data-analytics-strategy) in place, one of the best ways to reduce your customer acquisition costs and increase your sales is to leverage your existing subscriber list. Here are 10 of the best ways to do just that:

Let's get started!
## 10 best ways to leverage your subscriber list to sell your SaaS product
### 1. Start a weekly newsletter
Email newsletters are great tools for keeping your existing customers engaged. However, you need to provide some valuable insights when you aim to leverage your subscriber list through a weekly newsletter.

These valuable insights can be anything like giving them product updates on new arrivals, updates on the latest plans,discount offers, offering free eBooks, sharing reviews or acting as a personal reminder for launch dates, and so on.

If you have multiple SaaS products, or if you offer different pricing tiers for your product, you can use your subscriber list as a way to upsell or cross-sell to your customers. For example, if someone is on the free plan for your product, you can send them an email showcasing the features of the paid plans, and encourage them to upgrade. You can send bulk emails using gmail which can get easily integrate with [CRM software](https://www.revopsteam.com/tools/best-crm-software/) and used as G suite CRM.

Your newsletter should aim to build trust and make your customers feel valued. A weekly newsletter should also contain a CTA to ease your subscriber's experience.

When such newsletters reach your subscribers, they look forward to receiving more and becoming your loyal customers.

### 2. Product education emails
Product education emails are a great way to show your subscribers what your product can do, and how it can benefit them.
You can include screenshots, videos, or even just written descriptions of your product's features, and explain how your subscribers can use them.
This is a great way to get your subscribers interested in your product and encourage them to buy it.
The second way to leverage your subscriber list to sell your SaaS product is by sending product education emails. This can be efficiently done with the help of a [drip campaign](https://sales.rocks/blog/email-drip-campaigns-tips-and-best-practices/).

You can understand a drip campaign as a set of limited automated emails sent timely to your audience based on their actions.

### 3. Send bottom of the funnel content
In simple terms, the bottom of the funnel is approaching or focusing on a niche in the market.

Here, you must understand that you can make a list of certain subscribers and send them niche content on a particular product.

By doing so, you'll be able to deliver great insights and persuade the audience to make a purchase. Using [online proofing software](https://www.reviewstudio.com/) will ensure that your team is all aligned on the styling of the bottom of the funnel content that you distribute.

By focusing on the bottom of the funnel content, you should aim at-
Accelerating the deal cycle
Encouraging subscriber's purchase decision
Positioning your brand in such a way that subscribers don't think of any other alternative
Hence, you can leverage your subscriber list and sell your SaaS product by practicing bottom-of-the-funnel content for your ideal target audience.

Here is how your [marketing responsibilities](https://apimio.com/responsibilities-marketing-departments/) can achieve bottom-of-the-funnel success with email marketing.

First, you filter out various industries from your email lists. Choose one or two sectors with the most number of email addresses.
Now, create a reliable resource on how these industries can use your SaaS product. For example:
*How My SaaS Product Can Help Accountants in daily tasks
X Challenges MySaaSProduct Solves for Human Resource Managers*

You can plug resources like accounting templates into dedicated emails and send them to filtered addresses.

### 4. Start a cold email campaign
Cold email campaigns are email communications with your subscribers or a list of prospects.

Cold emails may contain content like a cold sales pitch, introducing new products, scheduling a demo, or other things.

Cold email campaigns are sent to the people you are interacting with for the first time, just like cold calls. So, while sending cold emails, you need to make sure of some basic but important points.
Some of them are as follows:
6.Writing an eye-catchy subject line
7.Keeping the email content concise
8.Including a strong CTA
9.Following up on the initial email

While conducting email marketing campaigns, you must also personalize an email or add persuading words for better results.

Here, consider that all the subscribers you have gathered through lead magnets are your potential customers.

Remember, this technique has fewer chances of generating high-quality leads because cold emailing is a bit about wild guess.

That doesn't mean cold emailing will not work for you.

It's an excellent addition to your SaaS email marketing strategy.

### 5. Ask to join a webinar

One of the ways to leverage your subscriber list is to ask them to join a webinar. Webinars can be on multiple topics like industry overviews, tips, techniques, sales improvement, etc.

But they are also used to educate about SaaS products to your subscribers.

This webinar email is intended to encourage the subscriber to open the mail and register for the event.

Along with making it easy for the subscribers to attend and gain knowledge out of it.

Your webinar email should include - the webinar title, date and time of the webinar, host, speaker of the event, gains from the webinar, and a powerful and clear CTA.

A great way to leverage this technique is to send out "Feature-specific Webinar Emails."
Webinars discuss a particular feature from your SaaS suite for 30-60 minutes. Everyone interested in such features will jump on immediately.

### 6. Run a special offer/discount

Another great way to leverage your email lists is to offer a deal your customers cannot refuse.

When email consists of great offers and discounts, it does wonders. Remember, every customer seeks special discounts and freebies.

And when you let them know that only because they are your subscribers can they experience special discounts, that makes them feel valued.

By doing so, you end up delighting your customers. However, these emails need to have some points that get the email viewed and read.
Some of them are as follows:
What's the exact offer?
How to opt for the offer?
Are you eligible to opt for the offer?
Which coupon code should they use?

### 7. For partners/referrals

Here is the thing. Why consider your email list as potential customers only?
Maybe they are not customers, but they can bring the right ones your way.

Another way to treat your email list is to consider them your potential partners.
I'd highly recommend you try this method to see how much benefit you can get.

Your referral email should include certain unavoidable things as follows:
How much referral bonus would partners get?
Be clear about the referral bonus terms and conditions

Include product training material for potential partners
A go-to guide on how partners can onboard future customers

How do claim a partner bonus to their account?
Link to your partner program landing page

These points will enhance the quality of your email and convey your offer.

Moreover, only sending these emails will not be enough to attract new potential leads.

Remember, these new referrals will check your website before trusting you. So, the first requirement would be building a solid landing page.

And you also need to make sure that you collect testimonials and case studies from your existing customers. This will strongly advocate your brand.

Hence, you can use referrals as one of the ways to leverage your subscriber list and sell your SaaS product by many folds.

## Conclusion
Every business spends a lot of effort and time maintaining its subscriber list in the hope that it will be profitable.

Leveraging this list is something the present SaaS world is practicing and finding beneficial for their businesses.

However, one needs to know the effective ways to get the best outcomes by doing so.

After reading this blog and learning about the seven most effective ways to leverage your subscriber list, you will experience great results and sell more.

So, start taking action in the ways mentioned above and prepare yourself for a record-breaking sales figure for your SaaS product.