# 5 Steps to Market Your Invention # ![](https://i.imgur.com/wfxjRVs.jpg) Once you have developed your [invention idea](https://landscapeinsight.com/technology/take-your-new-invention-ideas-to-the-next-level-with-inventhelp/26448/), you should prepare marketing materials to promote it to potential customers. This includes creating a unique pitch, a webpage, and business cards. You should also prepare financial information and a business plan. Finally, you must do research to better understand your target users. These are some of the most important steps to market your invention. If you are serious about making a profit with your invention, you should conduct research on your target users. Exploring your [invention idea](https://thenewspocket.com/how-inventhelp-can-assist-with-new-invention-ideas/) Exploring your invention idea is the first step in bringing your vision to life. There are various ways to do so. For example, you can seek financial support from investors by developing a pitch. You can also conduct market research to see whether your idea is viable. An effective pitch must be authentic, simple, and clear. You can use visual and auditory means to get the attention of potential investors. Here are some tips to help you create an effective pitch. Building a crude prototype Building a crude prototype for your invention idea is a great way to test your concept and get some feedback. The idea behind a crude prototype is to test the functionality and usability of your invention. It is a great way to get the feedback you need to refine your concept and make the product better. The process begins by creating a rough sketch or CAD model of your idea. This will help you visualize your idea and capture its essence. A technical sketch will demonstrate the materials and dimensions of your product, and can be done with software or with pen and paper. This technical sketch will also be a valuable tool when filing for a patent. Once you have a rough draft of your concept, you can build a crude prototype to test the functionality of your invention. Finding investors Finding investors for invention ideas is a complex process. While some investors are willing to invest in your idea for free, others want to be paid in return for the idea. You may need to present your invention idea in more detail to convince an investor. Before you seek out investors for your invention idea, prepare a business plan that will help investors understand your product's potential. Using personal connections can be an effective way to find funding for your invention idea. Friends, family, co-workers, and other people you know may be willing to invest a small portion of their own money in your project. This type of funding is often more favorable than private investment and doesn't require a working prototype. Marketing your invention One of the best ways to market your invention idea is by using social media. Facebook, Twitter, and LinkedIn are huge online communities that are populated by people interested in your invention. By creating a profile, you can target this audience with your invention on the social network that they are most active on. You can also post interesting articles and pictures related to your invention. Be sure to balance your promotional posts with brand-building ones. Also, keep an eye out for popular hashtags and keep your posts relevant to your niche. To effectively market your invention, you must first research the market. You need to know what other people are paying for the same thing. You may also want to check out existing patents on similar products. While you may not be able to compete with other similar products, your approach may be different enough to get your invention noticed and patented.