## Attribution Theories :label:
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**Rizqy Amelia Zein**
Department of Personality and Social Psychology
Universitas Airlangga
slides: https://hackmd.io/@ameliazein/kogsos-4
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## Attribution :label:
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* People **==construct explanations==** for both ==physical== phenomena (e.g. earthquakes, the seasons) and ==human behaviour== (e.g. anger, a particular attitude).
* In general such explanations are **==causal explanations==**, in which specific conditions are attributed a causal role.
* Causal explanations are particularly powerful bases for ==**prediction and control**== ([Hilton, 2007](https://psycnet.apa.org/record/2007-11239-010)).
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## Attribution :label:
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* **==Attribution==** :point_right: The process of ==assigning a cause to our own behaviour==, and that of others.
* Involving :five: different sets of theory:
- Heider’s (1958) [theory of naive psychology](https://psycnet.apa.org/record/2004-21806-000)
- Jones and Davis’s (1965) [theory of correspondent inference](https://www.sciencedirect.com/science/article/pii/S0065260108601070#:~:text=To%20say%20that%20an%20inference,be%20informative%20about%20the%20actor.)
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## Attribution :label:
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* Kelley’s (1967) [covariation model](https://psycnet.apa.org/record/1968-13540-001)
* Schachter’s (1964) [theory of emotional lability](https://link.springer.com/article/10.1007/BF02979253)
* Bem’s (1967, 1972) [theory of self-perception](https://psycnet.apa.org/record/1967-13584-001)
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### Naive Psychologist (Heider, 1958) :person_frowning:
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* **==Naive psychologist model==** :point_right: Model of social cognition that characterises people as using ==rational, scientific-like==, cause–effect analyses to understand their world.
* Heider believed that people are ==intuitive psychologists== who **==construct causal theories==** of human behaviour.
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### Naive Psychologist (Heider, 1958) :person_frowning:
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* Because we feel that our own behaviour is ==motivated rather than random==, we look for the **causes** for other people’s behaviour in order to **==discover their motives==**.
- Remember **illusory correlation**:exclamation:
* Because we construct causal theories in order to be able to predict and control the environment, we tend to **==look for stable and enduring properties==** of the world around us.
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### Naive Psychologist (Heider, 1958) :person_frowning:
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* In attributing causality for behaviour, we distinguish between **==personal factors==** (e.g. personality, ability) and **==environmental factors==** (e.g. situations, social pressure).
* However, people tend to be biased in **==preferring internal==** to external attributions even in the face of evidence for external causality.
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### Naive Psychologist (Heider, 1958) :person_frowning:
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* **==Internal (or dispositional) attribution==** :point_right: Process of assigning the cause of our own or others’ behaviour to **==internal or dispositional==** factors.
* **==External (or situational) attribution==** :point_right: Assigning the cause of our own or others’ behaviour to **==external or environmental==** factors.
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### Correspondence inferences (Jones & Davis, 1965) :repeat:
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* **==Correspondence inference==** :point_right: causal attribution of behaviour to **==underlying dispositions or personality trait==**; how we infer, e.g. that a friendly action is due to an underlying disposition to be friendly.
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### Correspondence inferences (Jones & Davis, 1965) :repeat:
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* A dispositional cause is ==**a stable cause**== that makes people’s behaviour predictable and thus increases our own sense of control over our world.
* To make a correspondent inference, we draw on :five: sources of information.
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### Correspondence inferences (Jones & Davis, 1965) :repeat:
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:one: **==Freely chosen behaviour==** is more indicative of a disposition.
:two: Behaviour with effects that are **==exclusive to that behaviour==** (i.e. behaviour with non-common effects) tells us more about dispositions.
:three: **==Socially desirable behaviour==** tells us little about a person’s disposition, because it is likely to be controlled by societal norms.
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### Correspondence inferences (Jones & Davis, 1965) :repeat:
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:four: We make more confident correspondent inferences about others’ behaviour that has **==important consequences for ourselves==**: that is, behaviour that has *==hedonic relevance==*.
:five: We make more confident correspondent inferences about others’ behaviour that seems to be **==directly intended to benefit or harm us==**: that is, behaviour that is *==high in personalism==*.
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### Covariation model (Kelley, 1967) :male-scientist:
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* In trying to discover the causes of behaviour, people act much like :female-scientist:.
* We identify what **==factor covaries==** most closely with the behaviour and then **==assign to that factor a causal role==**.
* People use this covariation principle to **==decide==** whether to attribute behaviour to internal dispositions (e.g. personality) or external environmental factors (e.g. social pressure).
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### Covariation model (Kelley, 1967) :male-scientist:
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* In order to make this decision, people assess :three: classes of information associated with the co-occurrence of:
- A certain action (e.g. *angry*)
- By a specific person (e.g. *bu Amel*)
- With a potential cause (e.g. *a daughter*).
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### Covariation model (Kelley, 1967) :male-scientist:
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:one: **==Consistency information==** - does bu Amel always get her daughter (high consistency) at Ayesha, or only sometimes (low consistency)?
:two: **==Distinctiveness information==** - does bu Amel get angry at everyone in her household (low distinctiveness) or only at her daughter (high distinctiveness)?
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### Covariation model (Kelley, 1967) :male-scientist:
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:three: **==Consensus information==** - does bu Amel's spouse also get angry at their daughter (high consensus), or only bu Amel who does (low consensus)?
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## Drawbacks :cry:
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* If people do attribute causality on the basis of covariance or correlation, then they certainly are naive scientists (Hilton, 1988) – **==covariation is not causation==**.
* We may have **==incomplete information or even no information==** from multiple observations, then how do we now attribute causality?
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## Drawbacks :cry:
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* To solve this, [Kelley (1973)](https://psycnet.apa.org/record/1973-24800-001) introduced the notion of **==causal schemata==**.
- Which is.. **beliefs or preconceptions, acquired from experience**, about how ==certain kinds of cause interact== to produce a specific effect.
- One such schema is that a particular effect requires ==**at least two causes**== (called the ‘multiple necessary cause’ schema).
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### Emotional lability (Schachter, 1964) :lemon:
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* Causal attribution may play a role in how we experience emotions.
* Emotions have :two: distinct components:
- An undifferentiated state of **==physiological arousal==**, and;
- **==Cognitions==** that label the arousal and determine which emotion is experienced.
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### Emotional lability (Schachter, 1964) :lemon:
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* If emotions depend on what cognitive label is assigned, through causal attribution to undifferentiated arousal..
* ..then it might be possible to transform depression into cheerfulness simply by **==reattributing arousal==** (the misattribution paradigm).
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### Emotional lability (Schachter, 1964) :lemon:
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* People who feel anxious and bad about themselves because they **==attribute arousal internally==** are encouraged to attribute arousal to external factors.
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## However.. :shushing_face:
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* Environmental cues are **==not readily accepted==** as bases for inferring emotions from **==unexplained arousal==**.
- Because unexplained arousal is intrinsically **==unpleasant==**, people have a tendency to assign it a negative label.
* The misattribution effect is **unreliable, short-lived** and largely **restricted** to laboratory studies ([Parkinson, 1985](https://link.springer.com/article/10.1007/BF00992474)).
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### Self-perception theory (Bem, 1967) :selfie:
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* One significant implication of treating emotion as cognitively labelled arousal is the possibility that people make more **==general attributions for their own behaviour==**.
* **==Self-perception theory==** :point_right: idea that we gain knowledge of ourselves only by making self-attributions.
- e.g. we infer our own attitudes from our own behaviour.
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### Task performance attribution :female-construction-worker:
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* ..the causes and consequences of the attribution people make for how well they and others **==perform on a task==**.
- e.g. success or failure in an examination (Weiner, 1986).
* In making an achievement attribution, we consider :three: performance dimensions.
* These produce :eight: different types of explanation for task performance.
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### Task performance attribution :female-construction-worker:
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:one: **==Locus==** – is the performance caused by the actor (internal) or by the situation (external)?
:two: **==Stability==** – is the internal or external cause a stable or unstable one?
:three: **==Controllability==** – to what extent is future task performance under the actor’s control?
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