--- tags: Operations --- # North Star Metric #### Why a North Star Metric? It is important for a company to be aware of its performance and growth. A North Star Metric should represent the growth of a company on it’s core value. This metric will help the company could adjust its strategy and communicate its performance. #### North Star Metric requirements A few requirements are written down to which the Alkemio North Star Metric must comply. - It should be very simple: anyone (investors, partners) should be able to understand it - It should not require any explanation - It should be independent of platform developments like new features - It should match with Alkemio's purpose: getting an active community to work together on challenges and make impact #### Proposed North Star Metric The metric that matches all these requirements is the Monthly Active Users (MAU). Where a user is active when it made any contribution on the platform, where contributions are the following: 1. Created Challenge / Opportunity 2. Created Callout 3. Response to Callout (new comment, new card, new canvas, comment on card, edit canvas) 4. Wrote an update 5. Changed Hub / Challenge / Opportunity content 6. Joined Hub / Challenge / Opportunity Numbers 1 – 5 are active contributions, as they reflect the addition of knowledge to the ecosystem. Taking part in a Hub, Challenge or Opportunity can also be seen as a contribution: a user therewith grows the visible community on that topic and increases its exposure to other users. #### Tracking the North Star Metric The North Star Metric will be tracked using Kibana. Every four weeks, the MAU will be presented in the organisation’s sprint review. It will be compared to the MAU of the past months.