It refers to the practice of acquiring high-quality backlinks from other reputable websites to improve search engine rankings and drive organic traffic. Link building serves as a crucial endorsement of a website's credibility, authority, and relevance. By strategically earning backlinks from authoritative sources, businesses can enhance their online visibility and attract a wider audience. However, link building requires a thoughtful approach, emphasizing quality over quantity. It involves creating valuable content, fostering relationships with industry influencers, and engaging in ethical outreach efforts. With effective link building, businesses can pave the way to sustainable online success.