--- tags: wigwarehouse, ww --- [toc] # Quarter 3 (Q3), 2020: Maintaining Momentum & Simple Experiments ## Strategy Overview Q3 objectives are light. Q3 is primarily concerned with (1) building on objectives from Q1 and Q2, and (2) trying a few new things that are lower-priority. https://hackmd.io/K9X6GOLBSAG9H3cctQ4S3Q ## **Objective**: Improve customer shopping experience - **KR**: Decrease "bounce rate" by 5%, and increase conversion by 5% by adding a "Take our compatibility quiz!" to help customers decide a product selection that works for them ## **Objective**: Add modern UI/UX improvements to make checkout more effortless - **KR**: Consider updating "support" solution to Intercom ## **Objective**: Look into new markets - **KR**: Research new markets in which wigs are popular, such as costume wigs and cosplay wigs. ## **Objective**: Increase social media presence and affordable marketing channels - **KR**: Gain 50 social media followers by - offering incentives (5% off) - including "follow us" cards in existing packages - **KR**: Create a new section of 5-10 weirdly colored wigs and market all SEO keywords specifically to "cosplayers" with phrases like `anime` and specific anime show names - [What is cosplaying?](https://en.wikipedia.org/wiki/Cosplay) - **KR**: Consider writing a new article about how certain popular anime characters have specific hair colors, and link to your products.