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# System prepended metadata

title: Iniative 01.01 - Onboarding Journey Design

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# Iniative 01.01 - Onboarding Journey Design

## **Latest Update**

30/01/22

## **Iniative Leaders**


- Mari
- Vlad
- Alberto 

**Existing material**

- Easy Onboarding Material: https://onboard.wtf
- Completion Docs: https://sktbrd.github.io/gnars-docs

## **Summary**

At GnarsDAO we believe that well structured onboarding process will help new community and dao members to engage engage and contribure more actively and meaningfully within GnarsDAO.

A better onboarding journey will increse the number of active members

**Who are GnarsDAO members?**

**Community Members** : Anyone that has entered GnarsDAO discord server. Community Members
**DAO Members / Fellows** Gnars NFT Holders and Proposal Voters
**DAO Contributors** Gnars NFT Holder that are contributing directly to a specific initiative for the growth of the DAO (Example : New Onboarding Process Design)
**DAO Beneficiaries** : Anyone that has received some fund from the DAO


Gnars DAO Member Ecosystem can be reppresented as below : 


![](https://i.imgur.com/4MmOhW3.png)

**When does a member become active?**

Activation is measured by taking account the signals below :  

- Discord Sever Contribution
- NFT Bidding and Holding
- Voting
- Proposal Creation
- Referral (no clarity on how to measure)



### **Who is the target of the onboarding journey?**

Main Audience

- Community members that are joining for the first time the Discord Community 
- Gnars DAO Fellow (NFT holders) that are joining the community for the first time
- Beneficiaries that would like to access GnarsDAO funding support

Secondary Audience

- Community members that express interest in becoming fellows
- Fellows that express interest on becoming contributors

## **What are the goals of the onboarding journey?**

### A community members going through the onboarding journey should : 

- Understand what is GnarsDAO
- Understand the Vision and Purpose of GnarsDAO
- Connect with other community members and fellows
- Understand where to gather information to contribute meaningfully to the discord community 
- Understand how to become GnarsDAO holder


## A Gnars DAO Member / Fellow going through the onboarding journey should : 

- Understand the Vision and Purpose of GnarsDAO
- Connect with other community members and fellows
- Understand how to contribute meaningfully to the discord community 
- Understand where to gather information on how to become a contributor

## A Potential Beneficiary going through the onboarding journey should 

- Understand the Vision and Purpose of GnarsDAO
- Connect with other community members and fellows
- Understand if he/she/they is elegible for GnarsDAO funding
- Understand where to gather information on how to submit a proposal
- Understand where to get support on how to submit a proposal


On the other hand - a successfull onboarding process should : 

- GnarsDAO Team to Understand who has joined (what audience profile) the community and what are his / her motivations
- Allow the entire community to learn about the new member



### **What is wrong with the current onboarding journey?**

- There isn't enough information about the DAO and it's process of onabording
- Today a member from the DAO has to onboard a new member. Otherwise, will have very few active new members.


### Our Solution

Our solution is based around 4 key pillars :-1: 


1. Clearly Map member journey touchpoint and focus on offerting the best experience for them
2. Improve and consolidate Educative Documentation to allow members understand more clearly GnarsDAO without being overwhelmened by Discord Conversation
3. Better Discord Server Structure that favour simplicity and engagement over noise 
4. Automate Messaging and communication to scale the work of the community managers on improvig experience of the new members 




 

##  1. The Journey Touch Points 

Check out the whole journey on [Miro](https://miro.com/welcomeonboard/SHMyZVJrcXNQVzBoZzRWUkFwb2dteG82VUhsTENiMjhDVXJvdDZ6VnhJVVFxcUlrcWlzTGlUc1Ntdk54U1VkWXwzMDc0NDU3MzYxMDgwMjQ3NTkwfDI=?share_link_id=190163286581)


![](https://i.imgur.com/9VcjBp3.png)






 ##  2. The Discord Server Structure
 
**Channels we are removing**



| Channel Name  | Why we remove it |
| ------------------------------------------------------------------------------- | ---------------- |
| [#shredding](https://discord.com/channels/928811922244137020/973135168644726804) | Each person can pick a sport role on #start-here to open a channel for each sport, so this channel becomes redundent             |
| [#gnar-public](https://discord.com/channels/928811922244137020/929992770842660904) | This channel is redundent since there is general-public for non holders and gnars-privete for holders |
| [#gnarsauce](https://discord.com/channels/928811922244137020/1053960372580794368) | This discussion should be on the proposal forum or needs to open a new category for approved props's follow ups|





**Channels we are adding**

 
| Channel Name | Why we add it |
| ------------ | ---------------- |
| #links         | This channel is going to have all relevant Gnars links: gnars.com, gnars.wtf, gnars drive, gnars social medias, that's gnarly, skatehive and surfhive etc|
| #ticket room | This channel is to request live onboarding and basic user info (email and username)
| #intros| This channel is for new people to introduce themselves, so we know what are their interests and how they collab with the DAO
| #help| This channel is for any kind of help needed. We can later open forum channels, devhelp or threads if a subject needs more attention


**Catagories we are adding**
| Category Name | Why we add it |
| ------------ | ---------------- |
| Contribute (POD)         | This category is going to open for Gnar's holders. #gnartwork channel is going to be visible, and the other channels are gonna be visible after you are given the role to participate on the POD|
| Local Meetup | This category is going to open channels as users choose their languages on  #star-here. These channels are important to onboard non english speakers and to set up local meetups
|Video Lounge | This category is going to open for Gnar's holders. Voice meeting channels: Boardmeetings, POD meetings, Stage presentations


**Channels Index**


| Category    | Channel Name | Description | Privacy Level |
| --- | ------------ | ----------- | ------------- |
|  Intro   | #read-first  | Verification and basic info | open |
|  Intro   | #start-here | verify wallet + lang menu | captcha gated
| Intro| #news | community announcements | open role gated
| Intro| #links |important links | open role gated
| Intro | #onboarding | onboard help and user basic info| open
| General | #auctions |discussion about auctions | open
| General | #intro | new users introducion to the community | open
| General | #public-chat | open dao discussion | open
| General | #market-activity | secondery sales info | open
| General |#off-topic | discussion that is not relevant to the DAO | open
| General | #help | help needed | open
| General | #bot-commands | bot info | open role gated
| General | #SPORTs: skate, surf, etc | discussion about a specific sport | closed role gated
| DAO | #voting-alerts | to inform props onchain| open role gated
| DAO | #gnars-private | holders to discuss about DAO | NFT role gated
| DAO | #gnarathlete | discussion about athletes | NFT role gated
| DAO| proposals | prop forum | NFT role gated
| DAO | athlete proposals | only athletes prop| NFT role gated
| Contributors | #be-a-contributor | button to open a form to request to be a contributor  | open
| Contributors | #gnartwork | sharring gnars arts | role gated
| Contributors | #Contributors channels | contributors discussions: dev, thatsgnarly, mediaarmy, merch | role gated
| Local Meetup| #LANGUAGEs | non english speakers discussions | language role gated
| Video Lounge | Board Meeting| community video calls | NFT role gated
| Video Lounge | Contributors Meeting | stage: Contributors discussion | for contributors to discuss and Gnar holders to watch and join stage for specific questions 

 ##  3. The Message Automation
 
| Stage | BOT Description | Category | Channel|
| ----------------------- | ---------------------- | --- | ----------- |
| User entered the server | BOT will DM basic info |  Intro | #read-first |
| Human verification      | captch bot             |  Intro | #read-first |

> Bot Message: 
 
  ##  4. The Documentation
  

### How Do we measure Success

- Number of New Active Members

![](https://i.imgur.com/LQWnz0r.png)


- Number of New Members Retained 

![](https://i.imgur.com/WpsWykI.png)


- Number of Communicators

![](https://i.imgur.com/vhpdchm.png)


Churn Level

- Leavers
- Muters


![](https://i.imgur.com/kkOqocu.png)

![](https://i.imgur.com/qjBFHTM.png)



### Initiative RoadMap

Change the server ASAP and get feedback on how the changes are afecting the server on each channel