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title: Reddit as lead gen

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**Potential Subreddits:**

- r/entrepreneur
- r/smallbusiness
- r/shopify
- r/ecommerce
- r/EntrepreneurRideAlong
- r/startups

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**Advertising on Reddit:**

Reddit offers several interesting options to get our message across:

- **Display Ads:** These are similar to regular banner ads, but with a Reddit twist. Users can vote and comment on them.
  
- **Sponsored Q&As:** Think of these as customized Q&A sessions tailored to specific subreddits.
  
- **Self-Sponsored Links:** These are cost-effective and can direct users to our content, whether it's on Reddit or our website (most relevant to our approach).

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**Budget-Friendly Ads:**

Reddit advertising starts as little as $5 per day.

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**Success Stories:**
https://www.redditforbusiness.com/success-stories/
https://www.britopian.com/content/reddit-case-studies/


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**Strategies for Success:**


1. **Find the Right Subreddits:** Engage with communities that align with our industry or target audience.
  
2. **Authentic Engagement:** Skip the hard sell. Focus on offering value and becoming a genuine part of the community.
  
3. **Content is King:** Share informative, entertaining, or problem-solving content. Use diverse formats, including blog posts, videos, and infographics.
  
4. **Reddit Ads:** These can elevate our visibility. We can precisely target ads by subreddit, interests, and locations.
  
5. **Track and Optimize:** Use tools such as Google Analytics and Reddit's analytics to measure performance and make necessary adjustments.

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**In a Nutshell:**

Reddit appears to be a more cost-effective advertising platform compared to many others. Success here hinges on actively participating in the community, delivering real value, using Reddit ads strategically, and closely monitoring results. However, it's worth noting that Reddit can be unforgiving for brands that don't approach it with care; some have faced significant backlash. We can set up our account on [Reddit for Business](https://www.redditinc.com/advertising).

