# Building the littlefish Marketing Strategy

## Why Social Media is Important?

Social media is now the largest communications platform in human
history. More than ***2 billion people*** are active on Facebook, as per company data, and ***100 million*** use Instagram every month.
Establishing our business presence on social media will help us meet our customers where they learn, socialize, and interact. Most social media platforms offer business pages where we can connect with our audience.

### How Has Social Media changed Communication?

Since the early 2000's, social media has altered the way we communicate with each other, connect with loved ones and share our interests. As of 2020, an estimated ***3.6 billion*** people are active on combined social platforms.

The growth of social media has also changed the way businesses reach their customers. Businesses can build their brand by establishing a presence on different social media platforms. The personal element of social media also enables businesses to develop connections with their customers and build brand loyalty.
Businesses can also reach new audiences on social media by advertising. By creating targeted, dynamic ads, businesses can reach people most likely interested in their offerings.

Businesses can also use social media to showcase their products and services and prompt people to purchase. Platforms like Facebook and Instagram have developed features that allow businesses to sell their products directly on their platforms.
## What Platform Should we use as the littlefish Foundation

- **Twitter**

-- Share news about startup, including product updates, partnerships, and funding rounds.

-- Interact with other blockchain startups and industry leaders by commenting on their tweets and participating in Twitter chats.

-- Share content related to blockchain technology, such as news articles, whitepapers, and research papers.

-- Promote our events and webinars, and engage with attendees before, during, and after the event.
- **Instagram**

-- Share images and videos of team, office, and events to provide an inside look at your startup.

-- Highlight product or service through creative visuals and engaging captions.

-- Share behind-the-scenes content, such as how you develop your blockchain solutions.

-- Use Instagram Stories to share real-time updates and behind-the-scenes content with your followers.

- **Youtube**

-- Create product demos and explainer videos that showcase the benefits of our blockchain based solution.

-- Share interviews with team members and industry experts to provide insights into your startup and the blockchain industry.

-- Create educational content that explains complex blockchain concepts in simple terms.

-- Livestream events and webinars to reach a wider audience.

- **LinkedIn**

--Share news and updates about startup and the blockchain industry.

-- Create thought leadership content, such as whitepapers and research papers, to establish your expertise in the industry.

-- Connect with potential investors and partners, and engage with them through comments and direct messages.

-- Share job postings and attract top talent to your startup.

- **Reddit**

-- Participate in relevant subreddits related to blockchain and cryptocurrency.

-- Share news and updates about your startup and interact with the community through comments and discussions.

-- Create a subreddit for your startup and use it as a platform for engaging with your community and sharing updates.

-- Use Reddit's advertising platform to promote your startup to a targeted audience.

## What is a must have in our marketing strategy?

Marketing strategy should consider the overall branding and messaging of our community, ensuring that the product launch aligns with the community's values and objectives. This help us to build trust and credibility with the target audience, and will increase the likelihood of success for the product launch.These kind of marketing strategy called ***''Comprehensive Marketing Strategy''***

In order to effectively engage with and attract with target audience, it is crucial for us to craft a strategic plan that leverages our unique value proposition and prioritizes our key target segments. The development of a marketing strategy will enable community to craft a compelling narrative and establish a clear, consistent brand identity that will resonate with our intended audience.

What we can gain a well crafted marketing strategy:

- awareness, engagement, and ultimately, growth.

We as a community planing to launch a product in the future, having a solid marketing strategy in place is even more important for us. A well-designed marketing plan can help us effectively position product in the market, reach our target audience, and generate demand.

The marketing strategy should clearly articulate the unique benefits of our product, its target market, and the most effective channels and tactics to reach them.
This may include a mix of traditional and digital marketing tactics, such as social media advertising, email marketing, influencer partnerships, and content marketing, among our unique strategies that show our brand personality.

## Overall Explanation of Our Strategy

Marketing Strategy for littlefish Foundation:

At littlefish Foundation, we're building technologies that enable individuals to align their actions towards common goals. Our decentralized organization uses blockchain technology to create a new model of operation that empowers participants and ensures progress towards the goals of the whole.

To increase the visibility of littlefish Foundation and its values in the Web3 environment, we need to develop a marketing strategy that aims to position us as a thought leader in the space. Our strategy is designed to achieve the following goals:

- To increase the visibility of littlefish Foundation and its values among the target audience.
- To promote the Vault of littlefish and gain 10,000 visits by the end of May.
- To position littlefish Foundation as a knowledgeable organization in the Web3 space.

To achieve these goals, we've divided our marketing strategy for article visibility into three categories:

**Documents and Articles:** Our thought leadership pieces, industry insights, and educational content highlight the values and mission of littlefish Foundation. I believe that it's essential to educate our audience on our mission and vision to build a community of individuals who support our cause. We aim to position littlefish as a knowledgeable organization in the Web3 space by sharing our expertise through in-depth articles.

**Who are we:** The category includes content that introduces littlefish Foundation to the audience. We aim to create a personal connection with our audience by sharing the history of the organization, our values, and our phylosophy. By telling our story, we hope to engage our audience and create a sense of community around littlefish.

**Whitepaper:** Our whitepaper category includes in-depth content that explains the technology, the mission, values and passions of littlefish Foundation. We understand that some members of our audience may not be familiar with the technical or phylosophical aspects of our platform. By sharing our knowledge, we hope to educate our audience and create a deeper understanding of our mission.

By promoting these types of content, we aim to create a community of individuals who are interested in the littlefish mission and technology.

*The Call to Action* from the posts is to encourage the audience to learn more about littlefish Foundation, join the community, and support our cause.

We will use Medium to share articles and thought leadership pieces that highlight the values and mission of littlefish Foundation, technology updates and news about Web3 space. The articles are designed to educate the audience and position littlefish as a thought leader in the Web3 space.

Over the next three months, we plan to focus on increasing our visibility among the target audience, promoting the Vault of littlefish, and building a community of individuals who support our mission.

## KPIs and Smart Goals for the first step of marketing strategy

- Increase website traffic by 25% in the next three months.
- Achieve 10,000 visits to the Vault of littlefish by the end of May.
- Increase the number of social media followers by 20% in the next three months.
- Publish at least one thought leadership piece every week on Medium.

We believe that our marketing strategy will help us achieve our goals and build a community of individuals who support our mission. Together, we can redefine earning relationships between people, work, and organizations, and create a world where individuals are empowered to work towards common goals.

In addition to these platforms, we'll also use other social media channels, such as Facebook and Instagram in the future, to promote our content and engage with our audience. We'll share updates on littlefish Foundation's progress, promote our Vault of littlefish, and highlight our thought leadership pieces.

Our social media strategy will be designed to drive traffic to our website, increase engagement with our audience, and build a community of individuals who support our mission. We'll measure the success of our social media strategy by tracking our social media metrics, such as engagement, reach, and click-through rates.

Overall, we believe that our social media strategy will help us achieve our marketing goals and build a community of individuals who are interested in littlefish Foundation's mission and technology.