---
title: Dropshipping Recap
tags: theme
description: Use `{%hackmd theme-dark %}` syntax to include this theme.
---

<style>

html, body, .ui-content {
background-color: #333;
color: #ddd;
}

.markdown-body h1,
.markdown-body h2,
.markdown-body h3,
.markdown-body h4,
.markdown-body h5,
.markdown-body h6 {
color: #ddd;
}

.markdown-body h1,
.markdown-body h2 {
border-bottom-color: #ffffff69;
}

.markdown-body h1 .octicon-link,
.markdown-body h2 .octicon-link,
.markdown-body h3 .octicon-link,
.markdown-body h4 .octicon-link,
.markdown-body h5 .octicon-link,
.markdown-body h6 .octicon-link {
color: #fff;
}

.markdown-body img {
background-color: transparent;
}

.ui-toc-dropdown .nav>.active:focus>a, .ui-toc-dropdown .nav>.active:hover>a, .ui-toc-dropdown .nav>.active>a {
color: white;
border-left: 2px solid white;
}

.expand-toggle:hover,
.expand-toggle:focus,
.back-to-top:hover,
.back-to-top:focus,
.go-to-bottom:hover,
.go-to-bottom:focus {
color: white;
}

.ui-toc-dropdown {
background-color: #333;
}

.ui-toc-label.btn {
background-color: #191919;
color: white;
}

.ui-toc-dropdown .nav>li>a:focus,
.ui-toc-dropdown .nav>li>a:hover {
color: white;
border-left: 1px solid white;
}

.markdown-body blockquote {
color: #bcbcbc;
}

.markdown-body table tr {
background-color: #5f5f5f;
}

.markdown-body table tr:nth-child(2n) {
background-color: #4f4f4f;
}

.markdown-body code,
.markdown-body tt {
color: #eee;
background-color: rgba(230, 230, 230, 0.36);
}

a,
.open-files-container li.selected a {
color: #5EB7E0;
}

</style>

# Dropshipping - Course Recap

Key Notes of the knowledge provided in the course to reach 1-5k month from dropshipping.<br> **Open sourced** as always for maybe someone finds out about it.

## Mindset
Provided a good discussion on the required mindset and the dealing with failure. I'm good with that. So i had no reseaon to mention anything here. I have the required Mindset.

# Product Research
### Get x3 (Buy 20 sell 60)
- Tiktok Creative Center
- Minea

### Store Setup Module Overview

## Types of stores:
### General => One product => Niche Stores
- Start with General when you are getting started(testing). Once winning product found.
- Go ONE PRODUCT STORE
- EXPAND TO NICHE

## Shopify Appstore
### Essential Apps when starting
- **KOPY** - allows you to improt products to your store from competitor store
- **CJDropshipping** - The app you will use to fulfill orders
- **AliReviews** - simple app for getting reviews onto your products

### Essential Apps when scaling:
- **Cart X** - the app to get your AOV up and make more money (upsells)
- **SMSBump** - recover abondoned carts and make more money
- **Sticky Cart by Uplinkly** - Make your ATC button more visible

### Suppliers
- AliExpress (Not anymore)
- CJdropshipping
- ZenDrop

---
# TikTok Ads Module Overview

## Prereq
- **do the ads:** tiktok ads manager portall => compaign
- **Add tiktok to shopify**: shopify marketplace
- Download tiktoks without symbol: https://savetik.cc/en/

## Tips for a better tiktok
- show off the product quickly (first second or 2)
- good audio
- lighiting is on point
- displays offer/urgency ( optional) ex: buy one get 3, free shipping today only..
- shows what the product does

## Tiktok Ads: Test Strategies

## Why Testing?
- We are testing the waters
- best to do this with a few products per week to see if you are on the right track
- this part is pretty simple

## The strategy
**1 CAMPAIGN CREATED**
- 50$ CBOAd Group
- 3-5 ad groups
- Pixel connected
- TikTok Placements
- Comments OFF
- Automated Creative Optimization: ON
- USA ONLY OR other depends.
- Gender M/F (unless ur product is targeting only one gender)
- 18-55+
- Interest wide open ads
- 5-10 Creatives
- 3-5 Lines of copy (keep it simple)

### Setup Tiktok Ads
- Create Compaign => Conversions
- Settings=> Compain Budget Optimization => 50$ per day => continue
- Ad group name=> promotion type=> website=> Tiktokpixel => optimization events=> complete payment
- placement=> select => Tiktok => advanced => turn off comments and video dowload
- Turn on automated creative optimization
- age 18====>55+ etc

## Metrics

### GOOD
- when running this test compaign, you are looking for some sales
- getting break even on day one is a great sign
- a CPC of less than 0.50$
- A CPM of less than $5
- ROAS of 2 minimum
- More than one purchase

### BAD
- No Sales
- only one sale that is unprofitable
- high CPCs- ove $0.50
- High CPMs - way over $5
- Poor CTR (user is not interested)

### MIDDLE GROUND
- Cheap ad metrics but no purchases
- make your offer better
- get better products photos
- site speed
- barely break even ads or maybe a bit unprofitable
- test it out another day to really seal the deal
- one extremely profitable ad group but all others unprofitable
- same as above, test it another day

## Scaling

#### The winning product and compaign should GET SCALED
- Shut down usless Ad group
- Test the new compaign group with new videos ( the winner)
- Create a compain but without marking the budget optimization (for scale)
> This section is where experience plays ( strategy compain)

---

# Intro To TikTok Organic

Go viral ?

- Find prodcuts that work.
- Use shortcuts such as get yours now, check link in bio..

## What makes viral content?

Engagement is key for TikTok. You need good watch time, likes comments and follows to go viral.

Tikotok sends your videos to small audience to test it out. If the audience likes it and engages with it, they will keep pushing it to keep getting more engagemenet and results.

Now, how do you actually get people to watch, engage and like the video you are posting?

### 1- Explicit Content Route
This form of content is a way to make videos and intertwine some sort of sexual element to the video. Sounds funny but it is what works.

### 2- Wild/Controversial Content
Making videos that are over exaggerated and say stuff purposely to get people irritated and in turn comment on your videos which then get tiktoks to push it more and more.

Ex: Oh i got an offer from apple for 5M$ to get this product

### 3- Humor and meme content

Making funny videos that get people to comment about certain parts of the video. This works very well and is a positive way to go viral because ou provide value and a cool product.

### 4- Trendy Content

Plugging into trends and make content based on trends to get that initial commtitment for the viewer to keep watching because they aready know of the trend so stick around.

### 5- Satisfying content

Making videos that just satisfy people and get them to watch it simply because they like the aesthetic and vibe of the whole video.

> GET YOURS HERE.

## Testing phase

### How to start?

Post on your account **14 Times per week** for **one to two weeks**. Do the various videos showing off the product with different audios, trends, scenes and lighting.

The goal here is to cast a net and see which videos stick and perform well.

### How long do you test one product

It takes anywhere from 10-20 videos before having one really take off.

For others they post 5 vids on one account and do this accross several accounts to see exactly which ones perform the best.

either way, do not give up untill doing at least **30 videos** for the product.

That is enough to where you can really test it and see if it goes viral or not.

### Tips

Have an good lighting, use upcoming audios and not boring ones and make content that gets people to comment, re watch and be confused by or intrigued by. it is what helps make stuff go viral.

# Closure, Double your exposure?

## What is this
Posting content accross the board instead of JUST on TikTok .

Who is this for? People who **found really a winner** and want to scale.

Why? It helps you reach more people and if ou add it up with paid ads, you will be dominating the product and niche.

## How to Start?
Create Instagram page and Youtube Channel and post the same content you do on Tiktok on these new accounts on the different platform.

Sometimes our instagram does better than tiktok so it is best to do this and really harness the full potential of virality and exposure.

It helps with consistency and sales

## End goal
The end goal is posting on all pages then running paid ads to collect all low hanging fruit.

You just need to warm them up to seeing your product and brand and then the moment you hit them with a paid ad,, it will be siginifcantly cheaper to get purcahses than if you did paid ads with no ORGANIC CONTENT.