Rising Popularity of Retail Websites Propelling E-Cigarette Sales in South Africa

With the rapid rise in the number of e-cigarette retail websites, the **[demand for e-cigarettes](https://www.psmarketresearch.com/market-analysis/south-africa-e-cigarette-market)** is soaring in South Africa. The information available in various online platforms is very important in determining the consumer perception of e-cigarettes. As a result, many e-cigarette companies are increasingly advertising their products through social media and other online channels. Additionally, the decreasing consumption of traditional cigarettes and the relative healthiness and cost-effectiveness of e-cigarettes than conventional cigarettes are fueling their sales in the country.

The leading e-cigarette producing companies in South Africa are delivering via suppliers such as eCiggies Online Store, Vape Africa, and VapeShop, who distribute the e-cigarettes online. Apart from this factor, the increasing public awareness about the harmful effects of cigarette smoking is also powering the growth of the South African e-cigarette market. According to report, in 2018, 34.5% of all women and 48.0% of all men in South Africa smoked tobacco.

Furthermore, it was found that as many as 42,500 deaths are caused because of diseases caused due to tobacco smoking in the country every year. E-cigarettes prevent the consumption of over 4,000 chemicals, that are usually consumed from tobacco smoke, which is produced while smoking traditional cigarettes. The surging implementation of various government policies such as greater regulatory control and increasing tax rates is also contributing toward the growing popularity of e-cigarettes in the country.

Due to the above-mentioned factors, the sales of e-cigarettes are rising sharply in the country. This is propelling the growth of the South African e-cigarette market. The market revenue is predicted to grow from $20.7 million in 2018 to $62 million by 2024. Furthermore, the market is predicted to exhibit a CAGR of 18.6% between 2019 and 2024. Vape mod, vaporizer, T-Vapor, and cig-a-like are the most commonly consumed e-cigarettes in the country.

Amongst these, the demand for T-Vapor will rise rapidly in the country in the coming years, as per the estimates of the market research firm, P&S Intelligence. This will be because of their ability to generate inhalable vapor, which is very similar to the conventionally consumed e-cigarettes. The ballooning consumption of T-Vapor variants will drive the progress of the T-Vapor category in the South African e-cigarette market. The South African e-cigarette aftermarket is classified into battery and charger and refill.

The South African e-cigarette refill aftermarket is further divided into non-nicotine-based liquids and nicotine-based liquid categories. Between these, the non-nicotine liquid category is predicted to register faster growth in the market in the years to come. People who are trying to quit smoking are increasingly using non-nicotine-based e-liquids. These liquids allow smokers to eventually quit smoking. These liquids are available in various flavors and are thus, widely sold all over the country.

Hence, it can be said with confidence that the demand for e-cigarettes will surge in South Africa in the upcoming years, primarily because of the rising demand for safer and healthier alternatives to conventional cigarettes and the increasing public awareness about the harmful effects of smoking in the country.