---
# System prepended metadata

title: 'Digital Marketing: What Are Its Types?'

---

# Digital Marketing: What Are Its Types?

As the world continues to become more and more connected, digital marketing has gone through significant changes that have made it a powerful force in the business world. With so many different types of marketing available, it can be daunting to figure out where your marketing should go. In this article, you'll get a breakdown of all the different types of digital marketing that are currently in use today.

![](https://i.imgur.com/nh1TWlK.jpg)

**What is Digital Marketing?**

Digital marketing is a process used to create, manage and deliver a message that encourages customers or users to take specific actions. There are three main types of digital marketing:

1. Traditional marketing uses traditional media such as print ads, radio, and television commercials to reach potential customers.
2. Digital marketing- using the internet, social media, mobile apps and other digital platforms to reach out to potential customers.
3. Interactive marketing- using technology to engage customers in a conversation in order to encourage them to take specific actions. Interactive marketing can include things like surveys, quizzes, and contests.

**Three Types of Digital Marketing**

Digital marketing is a process of creating and delivering electronic messages, either directly to consumers or to targeted groups, to drive sales or build brand awareness. There are three main types of digital marketing: 

**1. Email Marketing:** This type of digital marketing uses email as the primary communication tool. Email marketers use their lists to send out promotional messages that can include discounts, new product announcements, and other information that is relevant to their customers. 

**2. Social Media Marketing:** Social media platforms allow companies to connect with their customers informally and interactively. Companies can use social media marketing to build relationships and share content that is relevant to their target audience. They can also use it to drive traffic to their website and increase brand awareness. 

**3. Display Advertising:** Display advertising is a type of digital marketing that uses digital ads on websites and other online platforms. Digital ads are typically displayed in a consistent location on websites to be visible to potential customers constantly.

Contact the [best digital marketing services Sydney](http://wommarketing.com.au/) to expand your business digitally.