# Dog chew product based on coconut fiber <br>椰纖維狗用磨牙玩具

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- Coconut fiber is natural dog teeth cleaning tool <br>椰子纖維是天然狗隻潔牙工具
- Natural and organic, no chemicals <br> 天然、有機，無化學物質
- Environmental friendly production <br> 環保生產環境
- Create jobs for the villagers <br> 為偏遠村民提供工作
- Buy from local cheap coconut fiber resource <br> 於當地採購低價原材料
- Handwork produced from village people <br> 利用當地在家勞動力

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**Inspired** by https://cocochewllc.com

:::info
:bulb:Coconut oil contains lauric acid which helps fight bacteria, fungi, and viruses. The lauric acid in coconut oil is also known to kill the harmful bacteria Streptococcus mutans that causes tooth decay, bad breath, and gum disease in a dog’s mouth. Additionally, it also attacks Lactobacillus which is known to cause tooth decay. But that’s not where the benefits stop. <br> 椰子油含有月桂酸，有助於抵抗細菌，真菌和病毒。 椰子油中的月桂酸還可以殺死有害鏈球菌變形細菌，這些細菌會導致蛀牙，口臭和狗口齒齦疾病。 此外，它還會攻擊已知會引起蛀牙的乳酸桿菌。 但它的好處不止於此。

:dog: When you brush your dog’s teeth with coconut oil, you are also giving him a substance that helps aid digestion, improves immune response, supports his joints, and improves skin and coat condition and appearance. As an added bonus, most dogs enjoy the taste of coconut oil!<br> 當您用椰子油為愛狗刷牙時，您還會給牠一種有助於消化，改善免疫反應，支持他的關節，改善皮膚和皮毛狀況以及外觀的物質。 另外，大多數狗都喜歡椰子油的味道！

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### <span class='grey'>Product</span>
#### - Dog Chew 磨牙玩具

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### <span class='grey'>Price Reference 參考價格</span>

**-Retail on Amazon**
- no coconut fiber dog product on Amazon yet <br>亞瑪遜上尚未有椰子纖維寵物用品
- Hemp product is better looking, but no teeth cleaning benefit <br> 麻制品外觀較整潔，但無潔齒功能


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**-Brand name online** https://www.hixx.co.uk
- this brand sells organic or natural dog product <br> 此品牌專營有機及天然狗隻用品


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**- Wholesales on Alibaba**
- no pet product in coconut fiber on alibaba yet <br> 在阿里巴巴上暫未有椰纖維寵物用品
- not natural or organic <br> 非天然或有機

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### <span class='grey'>Competitors 競爭對手</span>

**Cocogreen PET Products**
https://www.facebook.com/cocogreenPET/
- 菲律賓公司
- 主營椰纖維相關寵物用品
- 優勢：產品種類多、已於阿里巴巴及當地展覽會推廣
- 弱項：設計舊；局限於菲律賓當地，於海外無代理銷售

**Cocochew**
https://cocochewllc.com/
- 美國年青人初創企業
- 優勢：市場唯一推廣椰子纖維可為狗隻護齒
- 弱項：只得兩件產品，非自主生產，遠離供應商（菲律賓），缺乏生產及採購經驗

[Ecococonut](https://www.ecococonut.com/collections/pets-care)

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### <span class='grey'>Promotion & Sell 推廣及營銷</span>

Kickstarter Campaign to create branding, introduce product background and production environment, make our first sale <br> 於眾籌網站建立品牌，介紹產品背景及生產環境，售賣首批產品

Send packed products and sell direct on Amazon <br> 於亞瑪遜直接售賣已包裝產品

Own website and delivery by [e-fulfilment service](https://activeants.nl/en/) <br> 自設網站售賣，並由海外存倉代送產品

### <span class='grey'>Sampling</span>

made by Yinyin using local coconut fiber on April 30




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### <span class='grey'>2nd phrase product -- Cat scratch board 第二階段產品 - 貓抓板</span>


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