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**Open House: How to use this strategy to sell more properties**

You have no idea how much creativity can help your business. And Open House is good proof of that. Although not very common in Brazil, it is worth investing in this strategy to differentiate yourself from the fierce competition in the real estate market.

Literally, Open House means open house. Traditional in the North American real estate market, this strategy proposes to present a property to several clients at the same time. All this in a very festive and attractive atmosphere, including drinks and aperitif.

But the main purpose of this meeting is not to drink at will. This is an opportunity to delight potential buyers interested in purchasing the property and, thus, get closer to a new sale. Finally, combining business with pleasure.

Are you interested in this strategy to sell more? Calm down, it is not recommended to do an Open House in all types of properties, nor at all times. Learn in which situations to use this sales technique and how to use it to your advantage:

Open House organization in advance

Think about everything in a very organized way and don't leave anything to the last minute. The organization must agree with the type of property chosen for your event. After all, a medium-sized property better accommodates an afternoon meeting, with a more basic snack. On the other hand, in luxury homes, night parties with a nice dinner make more sense.

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Open House Climate

Open House is not the same as opening a visitation to a decorated property. In this case, the relaxed atmosphere will be guaranteed by typical party decorations. It's interesting that you also offer finger food and cocktails to your guests, without forgetting good background music.

Open House Disclosure

First, use and abuse the internet. Publicize the event on your real estate website, in addition to social networks. To reduce your workload, count on vile mob’s social integration service. Thus, when you publish event information on your portal, it will automatically be shared with various registered social networks, including WhatsApp. This makes you impact more people.

Be sure to advertise off the internet. Here, it is worth distributing flyers in the region near the property. Ideally, all information is very clear on them, such as address, date and time. And once again, don't miss this at the last minute. People need time to decide whether to go to such an event.

And stay tuned! Because it's no use inviting people who aren't interested and don't fit the characteristics of the property you have to offer. Otherwise, your good strategy can be frustrated in the results. Check your up-to-date registrations to see who should be invited.

During the Open House

During the event, it is important that the broker is well dressed and, above all, well informed about the details of the property for sale. Talk to guests about all the qualities of the place, but let them be interested in getting to know the rooms on their own, as if they were at home.

Post Open House

Days after the event, try to get in touch with the guests – it can be a simple email – to find out what the impressions were at the end. Getting this feedback is very important to know if you are on the right track. Then, you can mark in your Real Estate CRM which customers attended the Open House and liked the event. That way, you already know who to go forward in negotiations with.

The Open House is a routine break for the broker and the real estate agent, without losing the main focus: the sale. This strategy, however, must be sporadic. If done frequently, in a banal way, this asset can lose its effect or give the impression of great desperation to sell.

Therefore, ensure the best impressions, as they are sure guarantees of future sales.

**Source:** [Property News](https://propertynews.pk/)