# How to improve SEO on your website?
If you want to improve the SEO of your website, then you have to keep some important things in mind. SEO (Search Engine Optimization) helps to bring your website to the top in Google and other search engines. If your website appears in the top results, more people will visit it and your traffic will increase. Let us know easy ways to improve SEO.
## Do Keyword Research
The most important part of SEO is keyword research. By choosing the right keywords, you can improve the ranking of your website on Google.
**How to do keyword research?**
Use tools like Google Keyword Planner, Ahrefs, Ubersuggest.
Choose keywords that have a lot of searches but low competition.
Focus on long-tail keywords (like “buy cheap mobile online”).
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## Do On-Page SEO Optimization
On-page SEO means optimizing the elements within your website.
**What to do?**
Use the correct keywords in the title and meta description.
Use headings (H1, H2, H3) appropriately.
Insert images and videos into your content and add Alt Text for them.
Keep the URL short and clean (e.g. – .
## Write High-Quality Content
Google always gives priority to good content.
**How should the content be?**
Be unique and informative.
Write an article of 1000+ words.
Avoid keyword stuffing (putting too many keywords).
He should be able to provide solutions to people's problems.
## Create a Mobile-Friendly Website
Nowadays most people visit websites from mobile. If your website is not properly optimized for mobile, then your ranking may decrease.
**How to make a mobile friendly site?**
Use responsive design.
Increase the loading speed of your site.
Keep pop-ups to a minimum.
## Increase the speed of the site (Improve Website Speed)
If your website loads slowly, users will leave it quickly, which can cause your ranking to drop.
Tips to increase speed
Optimize images (use WebP format).
Use caching tools (like WP Rocket).
Get a good hosting service.
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## Create High-Quality Backlinks
Backlinks mean that other websites add links to your website in their content. This increases the authority of your website.
**How to create backlinks?**
Write a guest post.
Write quality content so that people share it.
Share links on forums and Q&A sites (e.g. Quora, Reddit).
## Use social media correctly (Use Social Media for SEO)
Social media doesn’t directly increase SEO, but it helps in driving traffic to your website.
**What to do?**
Share your website’s articles on Facebook, Instagram, Twitter and LinkedIn.
Add infographics and videos to drive more engagement.
Leave comments and replies on social media.
## Get Technical SEO Optimization right
If your website is not technically correct, Google will not be able to crawl it properly.
**What to do?**
Create an XML Sitemap of the website and submit it to Google Search Console.
Set up the Robots.txt file correctly.
Do not allow broken links in the website.
## Focus on Local SEO
If you are running a local business, then local SEO is very important for you.
**What to do?**
Create a Google My Business (GMB) profile.
Use local keywords (e.g. “best digital marketing agency in Delhi”).
List the website in local directories.
## Do a Regular SEO Audit
It is important to constantly improve SEO. So do an SEO audit of your website from time to time.
**How to conduct an audit?**
Analyze the website with Google Search Console and Google Analytics.
Check backlinks and keyword rankings from Ahrefs and SEMrush.
If any error is found, correct it immediately.
## Conclusion
SEO is not a one-time thing, but it is a continuous process. If you follow all the above methods properly, then your website will get good ranking in Google and your traffic will also increase.