# <center>歐盟課演講<center>
### 1. Luxury Industry
Why and what is luxury? Mentor factor: comfort
Current: 300 billion; 2025: 400 billion
dominated by the top 10 company(50%)
impact of COVID:
&emsp;&emsp;E-commerse
&emsp;&emsp;Nachhaltigkeit: reflection of the produce of luxury
### 2. Richemont: A luxury goods company established from Poverty
以菸酒公司起家
1972 起始跨足精品
1988 成立 Richemont
young company with old brands
China: half of the sales in APEC
Korea: Entertainment->thriving of luxury business
### 3. Transformation
#### Watch
2016, 2017 reduce of saling scale: 水貨過多->降價銷售
Issue: Brand value, Channel, 庫存
Sol:
&emsp;&emsp;Retailers' Panel->keep track of products through retailer company to customer
&emsp;&emsp;Channel Optimization->Customer data & Algorithm
#### Sustainability
Hope: diversity & equlty
LECOLE: jewelry school
MICHELANGELO FOUNDATION: preserve the ancient master pieces
LAUREUS SPORT FOR GOOD FOUNDATOIN: the power of sport can change the world
### 4. Career Advice
1. double check after task finished
2. keep learning: graduate from NTU only guarantee the very first job
3. personal option means you are thinking