# Tactics for Kiwi News

This document details tactics that we apply to generate funding for our project.

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## Fundraising

### Think in expected returns

**Objective:** Make fundraising less risky and more efficient.

**Description:** Look at how much money we got from past fundraising activities. Guess the chance we have to get the same amount again. Multiply these two numbers to get an "expected value". This helps us decide if a fundraising activity is worth our time.

**Example Calculation:** For instance, we submitted two proposals to PurpleDAO. It didn't take us much time and we also got a lot of recognition. Both times, we received about 1 ETH, which is roughly $1,500. So, we think the chances are very good that we could get the same amount again. If we estimate the chance as 80%, we multiply $1,500 by 0.80 to get an expected value of $1,200. This means, on average, we can expect to raise $1,200 from a similar proposal to PurpleDAO.

### Consider Opportunity Costs

**Objective:** Balance fundraising efforts with product development to maximize overall value.

**Description:** When we spend time on fundraising, we're not spending that time on building our product. Our main job is to deliver value to our Kiwi News NFT holders. If more people get the Kiwi News NFT and share their stories, our network grows. According to Metcalfe's law, each new user makes our network more valuable.

**How to Apply:**

1. **Time Allocation:** Be mindful of how much time is spent on fundraising versus product development.
2. **Value Delivery:** Focus on delivering value to our Kiwi News NFT holders. This is our main job.
3. **Network Growth:** Encourage more people to get the Kiwi News NFT and share their stories. This grows our network and makes it more valuable.
4. **Opportunity Cost Awareness:** Remember that time spent on fundraising is time not spent on product development. Consider this trade-off when planning our activities.

### Sales Actually Works

**Objective:** Boost fundraising by actively selling our product.

**Description:** In the crypto world, there's a tendency to focus on coding and building. But we've seen that being active on social media and actually selling our product can lead to sales.

**How to Apply:**

1. **Offer Shenanigans:** Regularly change up the offer, adjust the price, or promote a special deal. This keeps things fresh and can spark interest and dialogue on social media.
2. **Top of Mind and Regular Updates:** Strive to be the best in your product category and keep your product top of mind. Be so good that potential customers can't ignore you. While not directly leading to sales, sharing regular updates about our product can help show potential customers that we're continually improving.
3. **Clear Sales Experience:** Make sure the sales process is smooth and straightforward. Be clear about what's being sold, how much it costs, and where to buy it.

## General

### Be Aware of Counterproductive Memetics

**Objective:** Stay focused on our own goals and avoid being swayed by social pressures or envy.

**Description:** Sometimes, we might want to get funding from a famous VC because it seems high-status. But this can be a trap. It's easy to want what others have without thinking about what we really want. For example, it might seem great to be a famous speaker or podcaster, but that life has downsides too. It might not help us achieve our real goals.

**How to Counteract:**

1. **Regular Reflection:** Write down our thoughts and reflect on our goals regularly. This helps us stay clear about what we truly want.
2. **First Principles Thinking:** When we feel jealous, or when we fear missing out, we should stop and think from first principles. What are our motivations? What do we want to achieve?
3. **Questioning Assumptions:** Always question our motivations and stay focused on what we truly want to achieve. Don't get swayed by the social capital or fame that comes with certain paths if they don't align with our goals.

### Empower and Invest in the Community

**Objective:** Strengthen our community by giving back, encouraging active participation, and fostering a mindset where change happens through us and by us.

**Description:** Our community is our biggest asset. They support us, and we want to support them too. We aim to create with and through our community, letting their needs and ideas guide us.

**How to Apply:**

1. **Embrace Proactivity:** Trust and support community members who take proactive roles in developing the project.
2. **Pass Ownership:** As much as possible, let the community own parts of the project. This gives them a stake in our success.
3. **Open Dialogue:** Keep communication lines open, even when there's conflict. This helps us understand and address community concerns.

### Always collaborate, always attempt to recover from tit for tat through cooperation

**Description:** We sometimes extend a hand of cooperation to others but instead they stab us in the back and defect. Often business is a brutal prisoners' dilemma game. But tit for tat, or, "an eye for an eye" eventually leaves the whole world blind.

**Consideration:** There is nothing wrong with equivalently retaliating as a business. If we have clear reasons to believe that we have been defected against, we should equivalently retaliate. However, we should attempt to always collaborate, never initiate the defection and most importantly, we should try to recover from tit for tat by offering a fresh collaboration deal.

**How to apply:** After noticing a defection, equivalently retaliate. Then, however, attempt to open the communication channel again and attempt renewed collaboration. Be genuine, open and understanding in the negotiation. Don't be sorry. Be firm and assert that balance been restored. Invite the other party to collaborating (most likely they will deny). Demonstrate our good faith by voluntarily collaborating. Remember: tit for tat is the inverse of building trust and many do understand the benefits of reciprocal altruism.

### Their Weakness might be our Strength

**Objective:** Make us feel empowered and determined to take on stronger opponents. David won against Goliath.

**Description:** It can feel incredibly demotivating having to compete against an incumbent. What can our small team with our limited capabilities do to compete with the tech giants? The idea: Think like David when he faced Goliath.

Find our opponents' weak point. Learn about it and think how we can play our strengths against it?

For example: A Kiwi News clone springs into existence and by close-sourcing their front end they can iterate at an incredible speed and without sharing their progress with the ecosystem.

Their weakness: They're closed source.
Our strength: We're open source.

**How to Apply:**

We embrace our open-sourceness. We instigate more excitement in our community for our shared code base, we reward contributors, we proudly showcase the freedom and neutrality this code base enables. We do so when we genuinely feel like it. They'll be seen like bandits and our halo will shine brighter.